Startupticker.ch’s Stefan Kyora: Raising visibility in a competitive market

From talent and testing to features and facilities – how the Swiss ecosystem helps startups grow

Building a successful startup takes more than a great idea. SFNV’s recent dialogue series invited Valley partner featured in the SFNV Navigator to explore three challenges that can make or break an innovation journey. Click on the links below to find out what they’ve learnt while working with food innovators, the trends shaping their fields, and how startups can access support through the Valley ecosystem. 

Raising visibility
in a competitive market

– with Stefan Kyora from startupticker.ch

Making innovation visible

Stefan Kyora, Editor-in-Chief, Startupticker.ch

Many startups underestimate the role of communications in their growth journey. Why does visibility matter, particularly for early-stage innovators?

Stefan Kyora: Customers, business partners, investors and even potential employees want to know the background and history of a start-up so that they can assess its credibility and potential. By being featured in reputable media, start-ups make it easier for themselves to build relationships with these stakeholders. The risk of being copied as a result of such coverage, on the other hand, is significantly overestimated.

Having worked with countless Swiss startups, what distinguishes the companies that successfully capture attention from those that struggle to be heard?

Stefan Kyora: The startups that communicate most effectively are usually very clear about the problem they are solving and why it matters. They avoid jargon and make it easy for people outside their immediate field to understand the relevance of their work.

Furthermore, communication is only successful if it is targeted.  This means successful start-ups know when to report what to whom. Traditional business journalists are interested in investments or sales successes. Local newspapers always need a local angle. And platforms such as 20 Minuten or Watson can be enticed with celebrity endorsements or high-profile clients.

How can Valley partners benefit from startupticker.ch’s media partnership with SFNV?

Stefan Kyora: Through our collaboration with Swiss Food & Nutrition Valley, Valley partners are able to share relevant stories and milestones with the editorial team. This could be news, but also events, calls to action or information for our Ecosystem Directory.

We consider ourselves part of the Swiss start-up support scene. This means we support start-ups with our communications expertise as much as we can. In particular, you don’t need to come to us with a perfect story if you want Startupticker to cover it. We’re happy to help work out the angle that’s interesting for both us and our readers.

What would you like to see more startups doing to strengthen the visibility of Swiss food innovation, both nationally and internationally?

Stefan Kyora: It is precisely when you are successful, everything is going well and the company is growing that you might not think to share your continued success. Yet this would not only help the start-up itself, but also the ecosystem as a whole. Greater visibility for rapidly growing companies would make it clear that Swiss start-ups have an impact on the wider economy that should not be underestimated.

Ready to share your story?

Valley partners can access communications support, content guidance and benefit from our media partnerships through the SFNV Communications Hub.

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