Winning in best Ingredient Innovation this year, ADM’s ProFam Pea provides a cleaner, less bitter taste experience than other pea proteins and reduces the need for masking or top notes.

The plant-based boom is one of the top 2021 global industry trends identified by ADM, and it is reaching new heights in Europe where more than 50 percent of consumers identify as flexitarians. 

FI Europe Innovation Awards recognizes an organization or company that has submitted the best ingredient or process in terms of sensory and physical properties or application costs. Winning in best Ingredient Innovation this year, ADM’s ProFam Pea provides a cleaner, less bitter taste experience than other pea proteins and reduces the need for masking or top notes.

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