orange fruit tree

“The Valley’s mission reflects everything I’m passionate about – food, health, sustainability and collaboration.”

Tell us a bit about yourself.

As a child, I spent my holidays glued to my dad’s old typewriter, writing stories about how to save the world. Later, I perhaps unsurprisingly became a policy geek. regardless of what I was meant to be doing, I somehow always ended up bringing people together to create a joint vision for change and then got very excited about coming up with a plan to make it happen.

When life brought me to Switzerland, I dove head first into the Swiss start-up scene and developed a smorgasbord of food projects, surprising my former technophobe self by cooking up some mobile apps to promote more sustainable food choices and tackle food waste.

In 2020 I finally ran out of excuses and did something I’d always wanted to do: set up my own business, Pink Pear. And I’m very glad I did, as this led to me to start collaborating with the Valley in early 2022.

When I’m not busy setting my laptop keyboard alight, you’ll generally find me making a mess in the kitchen.

What motivated you to work for the Valley?

The Valley’s mission reflects everything I’m passionate about – food, health, sustainability and collaboration. I feel very fortunate to work alongside such an inspiring and dedicated core team and collaborate with Swiss innovators whose work will have such a positive impact on the future of food. I love doing whatever I can to share their stories and help their solutions get traction. If you have news to share or a story to tell, please get in touch

What are you working on at the moment?

This year, I’ve focused on getting to know Valley partners and developing our online reach and brand presence in Switzerland. It’s been very exciting to watch our network grow each month!

I’m now delving into the data to review what we’ve learnt so far and I’ll be working alongside the team to spot some suggested areas to build on in 2023. The communications roundtable event on January 24 will be an opportunity to check in with Valley Partners, discuss their priorities and explore how we can collaborate more effectively to boost our joint impact.

Tell us something else we still don’t know about you.

I’ve always been a wannabe founder with eco-warrior tendencies. As a child, I created the Green Adventure Club, an exclusive network of eleven year olds who spent their weekends spreading the word about the planet in peril through articles, newsletters and bouncy castle meet-ups. The impact was questionable but we had a lot of fun.

As any of my first year university flatmates would tell you, I have not always been a foodie. Thankfully, my amazing Italian friends on my year abroad saved me from a life sentence on canned food and opened my eyes to a wonderful new world of freshly cooked dishes. And for that I am eternally grateful. 

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