Meet Chris, the Valley’s ecosystem architect

photo of Chris Fesen

“Connections create energy.  Without energy, nothing moves, grows or transforms.”

Tell us a bit about yourself.

Hi! I’m a curious marketeer with a passion for food, innovation, technology and sustainability.  I’ve worked in and around food for over 20 years and been fortunate to gain experience in Marketing, Sales and IT teams within B2B and B2C organisations in the USA and EMEA.  I have led marketing teams in the food business and seen the food business from both sides of the desk - as a brand owner and packaging supplier.  Most recently I served as Chief Product Officer for Ricola, Switzerland’s most trusted brand.      

Made and raised in the USA, I moved to Switzerland in 2011, ‘caught the bug’ and haven’t left.  At times it’s been wonderful and other times the ultimate test of resilience, but I believe growth rarely comes from the comfort zone. 

What motivated you to work for the Valley?

Early in my career I worked for a dot-com startup in Silicon Valley, New York City at the height of the dot-com boom in 2001. I loved it! I learnt by being very hands-on in roles from CEO to secretary and everything in between.  It was rewarding to be able to make a direct impact and influence change.  The energy, challenge and sky high opportunities made me look forward to Monday mornings.     

Looking ahead, I am eager to bring these unique experiences together to nourish an ecosystem where all Valley partners can see benefit in raising and growing successful, sustainable businesses to last for generations.  

Switzerland is known around the world for a focus on quality, trust and respect for each other and the environment, which makes it a special place…and a strong brand unto itself.

What are you working on at the moment?

I'm currently working on tools that will make it easier for Valley partners to connect and develop with one another and find needed resources in Switzerland.

Switzerland is unique not only for its pristine majestic vistas but also as THE most fertile soil to start a business thanks to its healthy, stable economy and political system. And we know from agriculture, it’s the soil that counts! Add the Valley, an eclectic ecosystem of like-minded individuals and businesses all focused on designing the future of sustainable food production and human nutrition.  

Gentle sun and regular watering creates real magic!  Bright, ambitious, creative talents from the worlds of scientific research, higher education, multinational corporations, accelerators and startups to think, do and solve together.  I look forward to being a catalyst for that magic needed to create change.

What is your now-not-so-secret super power?

I’ve been told I am a good listener. (After all that’s why we’re given 2 ears and 1 mouth…no?)   

Tell us something else we still don't know about you.

I have 3 kids...and I'm a secret Lego fan.

How Haelixa is using DNA markers to power transparency across the food supply chain

How Haelixa is using DNA markers to power transparency across the food supply chain

Haelixa co-founders, Gediminas Mikutas and Michela Puddu

The seeds of sustainability startup Haelixa were first sown when its co-founders Gediminas Mikutas and Michela Puddu, connected over their shared passion for making the value chain more open and accountable. From fabrics to food, Haelixa is committed to ensuring transparency and traceability across the supply chain.

Tell us a bit about yourself.

I’m Gediminas Mikutas, CTO and co-founder of Haelixa. While working on my PhD at ETH Zürich, I met Michela, CEO and our other co-founder, and we realised our world views really aligned. So together we began working on the development of DNA markers for product traceability.

Pitch Haelixa in 20 seconds.

Haelixa offers proprietary and innovative solutions to physically mark, trace, and authenticate products from producer to retail, creating transparency along the entire supply chain - whether linear or circular. This enables companies to showcase their commitment to transparency, allowing consumers to identify sustainable and authentic products.

What gets you out of bed in the morning? 

Knowing that my business’ objectives are supporting other companies to achieve their sustainability goals really motivates me every day. And, more generally, living the Swiss mountain life and getting to enjoy the outdoors all year round!

What key milestones have you hit so far? 

We've worked with fellow Valley member, Bühler, to validate our food traceability solution in real-life food supply chains. The solution can be used as a processing aid in Switzerland. As of this year, the solution is GRAS (FDA) and we will be closing a Series A investment round in 2023.

What are you and your team working on at the moment?

Currently, our focus markets are food, textiles, gemstones and precious metals. We're working on launching the product to be used to mark and trace food. To enter the food market, after getting clarity in the United States, we're working to meet European regulations. We're also busy scaling our commercial textile solution internationally.

How do you collaborate and support others in the ecosystem?

We strive to be the ‘Swiss Army knife’ of traceable solutions - we're consistent, functional, reliable, and high-quality. We collaborate with companies that also prioritize these values. As a growing business, successful collaboration means enabling partners to achieve their sustainability objectives and be responsible manufacturers.

What support could the Valley community offer to further your work? 

We're excited about joining the Valley community and look forward to making some great connections and benefiting from advice from other food innovators. It's so important to partner with other ecosystem actors - no one achieves their goals alone.

Tell us something we don't know about your company.

The Haelixa office is located at The Valley in Kemptthal, which just so happens to be where Julius Maggi founded his namesake brand, Switzerland’s favorite flavor. And - a bonus fact - our name is a reference to the double helix structure of DNA.

Connect with Gediminas Mikutas on LinkedIn and visit the Haelixa website to find out more.  

Never miss a Swiss food innovation morsel.

PowerAPI raises $5.5 million in seed funding round

PowerAPI raises $5.5 million in seed funding round

Foodetective funding round

Valley Partner PowerAPI, a tech-enabled hospitality startup, has raised $5.5 million (CHF 5.25 million) in a seed round led by Prediction Capital. The team is now building its most sought-after feature, ‘Intelligence’, which will push smart notifications & actionable insights to allow F&B merchants to seamlessly manage their business based on their tech stack, goals & growth plans.

The backstory

Launched in 2019, PowerAPI co-founders Andrea Tassistro and Edouard Thimon, who have been lifelong friends since secondary school, noticed the increasing demand for digital tools leading merchants to use an average of 18 apps & softwares to manage their business. These tools are all independent, leaving managers with the challenge of decentralised operations and fragmented data across their systems. The solution was to build a single operating system and unified API.

Merchants must first connect their systems and tools through a click-and-connect Integration Hub, where over +250 integrations are now available. This data, centralised and presented on an analytics dashboard, equips them with precise insights to seamlessly manage their entire operations from reviews to orders, reservations, suppliers, stocks, marketing and much more. The new Intelligence feature offers a new way of making informed decisions, decreasing admin time, and increasing revenues, through actionable insights and notifications.

Foodetective dashboard
Next steps

The funding received will enable the company to further develop its technology and IT team, and to start the implementation of machine learning algorithms to provide merchants with intelligent push notifications & actions to reduce inefficiencies and improve their processes. Businesses that use analytics can boost their profits by 8% to 10%, but only 12% of companies currently leverage the power of data. PowerAPI hopes that with the new Intelligence feature, more merchants will now be able to do so.

Andrea Tassistro, Founder & CEO, said: “By opening our API we provide any software, platform, or marketplace with a fully integrated, automated, and now Intelligent, infrastructure. This fulfills our mission to empower restaurants and merchants with a single tool and interface to manage their entire tech stack, operations and marketing seamlessly.”

Find out more in our feature article or visit the PowerAPI website.

Never miss a Swiss food innovation morsel.

Meet Marta, the Valley’s sustainable diets and proteins pro.

Kash from SFNV

"I’m fascinated by the question of how we can leverage our food systems to make them more future-proof."

Tell us a bit about yourself.

Trained as an economist with a PhD in geography, I’ve been working on food systems for over 14 years, as a researcher, lecturer and consultant for profit and nonprofit institutions in EU and Switzerland. I’m fascinated by the question of how we can leverage our food systems to make them more future-proof. Based in Zurich since 2016, I love travelling, playing music and enjoying the great outdoors with my dog.  

What motivated you to work for the Valley?

I believe that Switzerland can be a hub for experimenting around how we can build a more sustainable food system through innovative approaches, multi-stakeholder collaboration and cutting-edge science. The Valley embraces all this by actively engaging a wide range of food businesses. I couldn’t miss the opportunity to play a role in reshaping the way we eat at a national and international level!

What are you working on at the moment?

I’m exploring how to make our food consumption more sustainable by focusing on the role of sustainable proteins – including cultured, fermentation-based and plant-based proteins.

What is your now-not-so-secret super power?

I like to think that I can effectively bridge science and action. I love to navigate complexity and my north star is always focused on bringing about a positive impact.

Tell us something else we still don't know about you.

My passion for food has led me to study health and nutrition – this is one of my next career goals!

Meet Suki, the Valley’s Event Guru

Kash from SFNV

"I choose my work based on the value it can bring to the world"

Tell us a bit about yourself.

I’ve been working in the events and communications industry for over 20 years. I started my career delivering campaigns and events globally for large corporations. But as time went on, I felt increasingly driven by purpose. I now choose my work based on the value it can bring to the world. I like to think that I’m positive, optimistic and a “go out there and get them” type of person. I’m always ready for a challenge!

What motivated you to work for the Valley?

I believed in Christina as a leader. I enjoy working with passion-driven people who love what they do. Her vision and drive is contagious. Then I got to know the Valley and its higher purpose and mission. I absolutely love to activate collaborations and add value for positive impact - so working at the Valley was a great match for both of us!

What are you working on at the moment?

I’m putting the Valley’s big ideas into motion. Together as a team, we’re cooking up the events plan for 2023 & 2024 including a big summit, more Valley After Hours with our partners, a workshop on future farming and cultured foods…the list goes on!

What is your now-not-so-secret super power?

It’s being the fairy dust that helps bring people together, connecting them and spotlighting their good work. When we have events, my mission is to make sure that people get value. Not only do I welcome them with all my Valley heart but I also like to make sure they feel like a valued partner. We listen to them, follow up and let them know they matter.

Tell us something else we still don't know about you.

I’ve worked on death row with prisoners in Jamaica and was particularly close to a case where we saw two innocent people walk free after 6 years of injustice. That was my “Erin Brokovich” moment. 

I’m also a trained Ashtanga & Vinyasa flow yoga teacher and I’ve run two marathons - a half in Mumbai and a full 42km in London. I actually ran the marathons to understand the relationship between body, mind and spirit. To start with I thought I’d never be a good runner but it ended up becoming really meditative!