The Retail Shelf

Showcase your product innovation

About Retail Shelf

SFNV and Valley partner ALDI SUISSE developed the Retail Shelf to make it easier for food innovators to bring their future-proof products to market.

Swiss and European startups get the opportunity to introduce their innovative solutions to Swiss consumers across over 240 ALDI SUISSE stores, free of listing fees and Point-of-Sale costs.

Here’s how it works

Phase 1: April – May

You submit your application.

Phase 2: June-September

Sucessful applicants will be invited to provide product samples.

Phase 3: October-December

Successful applicants will be invited to the Retail Lounge Innovation Day at ALDI SUISSE headquarters, where you’ll be able to pitch your product, get feedback from ALDI SUISSE’s experts and negotiate deals.

Application criteria

Apply if your product:

  • Do you produce ready-to-use future-proof food or beverage products?
  • Can you produce and deliver a minimum of 3,000 SKUs?
  • Are you able to meet all legal requirements for Swiss retail distribution?

Complete the form below by 10th May 2024 to participate.

About ALDI SUISSE

ALDI SUISSE AG, headquartered in Jonschwil/Schwarzenbach, is a prominent Swiss retail enterprise proudly affiliated with the esteemed Aldi Süd group.

As one of Switzerland’s top 100 companies, ALDI SUISSE operates a network of 242 stores nationwide.

Renowned for its unwavering dedication to sustainability, ALDI SUISSE endeavors to provide accessible, high-quality products to its valued customers at affordable prices.

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