Jerome Barra: “Can food be healthy, tasty – and sustainable?”

Can food be healthy, tasty – and sustainable?

The short answer? It has to be.

By Jerome Barra

VP, Taste Global Marketing and Business Development, Health Nutrition and Care Unit, dsm-firmenich
Member of the SFNV Executive Committee

Consumers today expect their food to do more than ever. It should help them thrive during every phase of their lives, delight their senses and help protect the planet. But balancing health, taste, and sustainability isn’t just hard. It’s one of the food industry’s defining challenges of our time.

This transformation isn’t about choosing one priority over another. It’s about uniting what is essential, desirable, and sustainable — and doing so at speed. Since the creation of dsm-firmenich almost three years ago, we’ve seen firsthand how these forces are reshaping the food and beverage sector. The lessons learned reflect broader industry shifts, and point to a bigger truth: progress depends on relentless innovation.

Why global diets are transforming

Across the global food ecosystem, one trend in particular stands out. Conscious eating is no longer a niche movement; it is reshaping mainstream expectations. People are making deliberate choices that align with personal values, health goals, and environmental concerns. To meet these expectations, companies need two things: deep insight into what drives these choices and the technical muscle to turn those insights into breakthrough products.

Three priorities dominate this shift:

1. Essential health

Food is increasingly seen as a daily act of self-care. People are more aware than ever of how diet influences long-term health, and governments around the world are tightening regulations on sugar, salt, and saturated fat. Manufacturers are responding by reformulating products to reduce these ingredients while enriching them with fiber, vitamins, and minerals.

2. Desirable taste and texture

The shift towards more plant-based diets has opened new opportunities — and challenges — for food producers. Consumers expect these products to match traditional proteins in taste, texture, and nutrition, pushing companies to explore new ingredients and flavour technologies that make sustainable eating a pleasure, not a compromise.

3. Sustainability

Sustainability is becoming a core design principle across food, beverage, and nutrition portfolios. Producers are reducing reliance on finite resources by prioritising plant-based and fermentation-derived ingredients, which carry a lower environmental footprint than traditional animal sources. Plant-based omega-3 solutions, for example, help protect marine ecosystems by eliminating the need for fish oil while still delivering essential nutrients. Circularity is advancing through upcycled raw materials, and production processes are being optimised to cut energy use and minimise waste.

Fully addressing these priorities requires more than tweaks. It calls for strategic thinking, new tools, and the power of science and technology to accelerate progress.

Forces shaping the next phase of food innovation

Looking ahead, I see three interconnected forces that are set to define the next phase of food innovation:

  • Everyday wellbeing: While consumers will keep looking for products that help them feel balanced, energetic, and fulfilled, people are also becoming more educated about how an extra nutritional push can help during certain stages in life – for example, during pregnancy, lactation, aging, and the first 1,000 days of life.
  • Preventative health: Societies are shifting from treating illness to maintaining health, placing nutrition and wellbeing at the center of every food and beverage solution.
  • Lifespan vitality: The boundaries between food, beauty, and biology are blurring as people seek not only to live longer but to live better.

These trends will also open new opportunities for collaboration between researchers and industry partners, across local and global innovation ecosystems.

How science can bring progress to life

Advances in food science and R&D — two pillars of Switzerland’s innovation ecosystem — are key to creating solutions that unite health, taste, and sustainability. These shifts are already reshaping innovation pipelines.

Here are four ways that I see these trends coming to life in 2026 and beyond.

1. New innovations for brain health, immunity and healthy ageing solutions

Dietary supplements and functional nutrition are expanding rapidly, as consumers seek convenient ways to support brain health, immunity, and healthy aging. Innovations such as plant-based omega-3s, advanced probiotics and new delivery formats like gummies and powders will help integrate wellness into daily routines.

2. Tailored solutions for early-life nutrition

In early-life nutrition, science is helping narrow the gap between formula and the biological gold standard of breast milk. Human milk oligosaccharides (HMOs) and tailored maternal nutrition solutions will increasingly support healthier beginnings for both infants and mothers.

3. Increased focus on recovery and independence

For senior adults, preventative healthcare is becoming essential. Nutritional solutions tailored to recovery and independence — combined with formats that improve taste and adherence — are helping improve quality of life.

4. Tackling hidden hunger in vulnerable populations

Globally, fortification initiatives will continue to address hidden hunger in vulnerable populations, ensuring access to essential vitamins and minerals through cross-industry and public-private partnerships.

Together, these opportunities also signal a broader shift: the future of food will not be defined by scientific breakthroughs alone, but by how effectively we collaborate to scale them.

Making good food the easy choice — together.

Feeding a growing population within planetary limits will demand unprecedented collaboration. To thrive, every player in the food ecosystem must ensure products are healthy, sustainable, and enjoyable. Because no matter how responsible a product is, if it doesn’t taste good, it won’t make it off the shelf.

As nutrition becomes a cornerstone of disease prevention, the challenge and opportunity is clear. We need to create convenient and affordable choices that don’t just add years to life, but life to years.

When taste, nutrition and sustainability come together, we can make good food the easy choice — for people, for the planet, and for generations to come.

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Bühler names two Fellows for advancing sustainability and technological innovation

Bühler names two Fellows for advancing sustainability and technological innovation

The Future of Food: Givaudan, Nestlé R+D Accelerator Lausanne and FoodHack launch the 2025 FoodTech World Cup
Bühler has named Béatrice Conde-Petit, food scientist and engineer, and Markus Hofer, process engineer, as Bühler Fellows. The distinguished leaders are the first recipients of the company’s new Fellowship program, which recognizes individuals whose expertise, influence, and outstanding contributions have extended beyond their corporate roles and influenced the industries Bühler serves. 

“Béatrice Conde-Petit and Markus Hofer have each made extraordinary contributions to Bühler,” said Stefan Scheiber, CEO, Bühler Group. “Their work has driven technological advancements, shaped strategies for our key businesses, and advanced our sustainability goals. As Bühler Fellows, they will continue to provide the thought leadership, talent mentoring, and guidance that have distinguished their careers.”

Together, the two Fellows will serve as mentors, advisors, and ambassadors of technical excellence across the organization, continuing to advance Bühler’s innovation agenda. Their work also strengthens Bühler’s broader ecosystem of collaboration, linking industry partners, academia, start-ups, NGOs, and customers with Bühler’s process and technology expertise to develop sustainable solutions for a growing global population.

“The Bühler Fellowship recognizes individuals who embody technical excellence and the collaborative spirit that drives Bühler forward,” said Ian Roberts, CTO, Bühler Group. “Our Fellows exemplify the dedication and mentorship that define our culture of innovation. Through their continued guidance, we will accelerate progress toward a more sustainable future, helping our customers grow their businesses while lowering their environmental footprint.”

Béatrice Conde-Petit, food scientist, engineer, and sustainability specialist, has worked at Bühler for more than 15 years. She has led initiatives that have advanced food and feed processing, and improved machinery efficiency and food safety. Having developed and driven food safety programs, Conde-Petit helped shape the company’s sustainability strategy, building a framework that connects innovation with measurable customer impact. She led the integration of sustainability across Bühler, guiding strategic projects that combine science, technology, and business to deliver value to customers and partners. Committed to developing talent, she mentors emerging scientists and engineers, supports women in STEM, and collaborates with academic and start-up partners to foster innovation and ethical leadership across the value chain. Conde-Petit received the World Business Council for Sustainable Development Leading Women Award in 2025 for her contributions to advancing corporate sustainability and driving transformation.

“It is an honor to be named Bühler Fellow. I am grateful for this recognition and excited to bring my experience to drive innovation. I want to help build a future proof food system that makes a positive difference for society and our industry. I am passionate about working closely with customers and partners, and about building and guiding talents to make it happen,” said Béatrice Conde-Petit.

Markus Hofer, process engineer, has been with Bühler for more than 30 years and is recognized for his technical depth and strategic leadership across multiple business areas. His experience spans R&D, product and general management both on the food and advanced materials side, where he has contributed to key technology and business developments that strengthened Bühler’s position in food processing, coating, and materials solutions. Hofer has helped shape technology roadmaps, business portfolios, and strategic projects that deliver long-term value to Bühler and its customers. For example, he was instrumental in the acquisition, integration, and development of Leybold Optics to become a pillar of Bühler’s business. He is equally known for developing young talent, mentoring engineers and innovation teams, and inspiring Bühler’s next generation of innovators through initiatives such as the Solar Energy Racers, an after-hours program for apprentices and young engineers designing and building solar-powered cars for international competitions. Hofer serves on the advisory board of Empa, the Swiss Federal Laboratories for Materials Science and Technology, and on the board of RhySearch, contributing expertise in optics, precision manufacturing, and digital technologies. He is also a long-standing juror and mentor in the ETH Zurich-McKinsey “venture” start-up competition.

“I appreciate this recognition. Throughout my career at Bühler, I have been fortunate to work with talented teams and leading customers that continually push the boundaries of technology. As a Bühler Fellow, I hope to keep contributing by sharing knowledge, encouraging curiosity, and helping our people and partners succeed,” said Markus Hofer.

The Bühler Fellowship program is the pinnacle of the Bühler expert pathway established to recognize individuals who make exceptional contributions to technical and strategic leadership, strengthening Bühler’s innovation capabilities, and advance collaboration across the company and its global network. Fellows are nominated through an internal process and selected by the Executive Board for their proven expertise, business impact, and commitment to developing future talent.

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Yumame Foods x Agilery: Laying the foundations to make fermented foods the star of the plate

Yumame Foods x Agilery: Laying the foundations to make fermented foods the star of the plate

The Future of Food: Givaudan, Nestlé R+D Accelerator Lausanne and FoodHack launch the 2025 FoodTech World Cup
Valley partner Yumame Foods specialises in creating minimally processed, fungi-based products through natural fermentation. In 2023, they teamed up with fellow Valley partner Agilery to support their first production scale-up and introduce their innovative products to prospective customers. Just two years later, Yumame’s creations have been served in restaurants across Switzerland and landed on the shelves of Coop, the country’s largest retailer. Here’s how this early collaboration helped to get there.

The challenge: Making meat alternatives the star of the plate

The global plant-based market is growing steadily, fuelled not only by sustainability concerns but also by shifting consumer expectations. Taste remains the number-one purchase driver for 67% of consumers, far ahead of health or environmental claims. As 53% of consumers say they want to eat more plant-based foods, demand for products that deliver on taste, texture, and nutrition has never been higher.

Yumame Foods saw an opportunity to create products that don’t simply imitate meat, but instead establish a new category of centre-of-the-plate fermented foods — rich in flavour, nutritionally balanced, and highly sustainable.

To meet rising demand, the team needed to scale their flagship recipes from small-batch production to a pilot-scale environment, without compromising quality, flavour complexity, or the integrity of their minimally processed fermentation techniques.

Founder Eliana Zamprogna, an experienced  innovation manager and chemical engineer with deep knowledge  in the food industry, recognised fermentation as a powerful tool for creating clean-label products with naturally developed flavours. But the challenge was twofold:

  • Scale up from small-scale to pilot-scale production while preserving product quality.
  • Protect proprietary fermentation know-how, all while building local, sustainable supply chains.

This is where collaboration became essential.

The results: A facility, process optimisation and consumer validation

Working closely together, Valley partners Yumame Foods and Agilery delivered three tangible achievements that were strategic for Yumame’s future growth.

1. State-of-the-art fermentation facility
Agilery supported Yumame in designing and setting up a pilot-scale facility tailored to their proprietary fermentation process. This meant translating a lab-scale process into a robust, scalable production environment while ensuring food safety, consistency, and efficient daily operations.

2. Continuous optimisation of processes and supply chains
Together, the teams streamlined procurement, production workflows, and cost structures. This optimisation allowed Yumame to improve batch consistency, reduce production costs, and prepare the groundwork for commercial-scale operations.

3. Consumer validation support
Agilery helped Yumame prepare and execute early-stage tastings and sampling sessions. These insights enabled the team to refine their recipes and confirm market demand well before launch. 

The solution: A collaborative journey toward scale

Throughout the ramp-up phase, Agilery provided operational and technical support, including logistics, shelf-life testing, certification, and staffing. Yumame leveraged Agilery’s in-house experts to ensure all processes met high-quality standards and regulatory requirements.

This early collaboration helped to build the foundation for Yumame’s next growth phase. The company has since established a larger scale facility, strengthened its supply chain, and prepared for broader market entry.

Today, Yumame products are available in Swiss restaurants and on the shelves of Coop, marking a major milestone for the startup and a testament to the power of ecosystem collaboration.

The success factors: A lean, adaptable and collaborative approach 

Both teams highlighted three elements that made the partnership successful:

1. Collaborative Partnership
The close collaboration between Yumame Foods and Agilery created a shared vision and clear understanding of project goals. 

2. Lean Approach
Agilery and Yumame’s aligned, efficiency-focused methodology enabled the company to scale up at higher speed and maintain maximum autonomy.

3. Adaptability and Innovation
Agilery adapted to Yumame’s unique production requirements, ensuring all sustainability and quality objectives were met across every step of the process.

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FOOD2050 teams up with PAN International to advance the Planetary Health Diet from science to the serving line

FOOD2050 teams up with PAN International to advance the Planetary Health Diet from science to the serving line

The Future of Food: Givaudan, Nestlé R+D Accelerator Lausanne and FoodHack launch the 2025 FoodTech World Cup

Valley partner FOOD2050 has partnered with PAN International to help canteens, hospitals, and universities make meals more sustainable and healthier.

FOOD2050’s innovative software enables food-service teams to plan, monitor, and communicate the climate and nutritional impact of every meal. Grounded in the principles of the Planetary Health Diet, the platform already tracks sustainability and meal balance across more than 170 operations in Switzerland, with plans to expand globally.

Through this partnership, PAN International will contribute its medical and nutritional expertise to strengthen FOOD2050’s evolving health-impact model, ensuring dietary data is scientifically validated and aligned with evidence-based nutrition frameworks. Together, the partners aim to make healthy, climate-friendly food choices the easy and transparent option in institutional kitchens worldwide.

“We share a vision of empowering kitchens and consumers with data-driven insights that benefits both people and the planet,” says Kerstin Plehwe, President and CEO of PAN International. “By combining FOOD2050’s innovative technology with PAN’s medical expertise, we can help transform the way health and sustainability are measured and communicated across food systems.”

This shared purpose forms the foundation of the partnership, uniting technology and medical science to make the Planetary Health Diet practical and measurable at scale.

“At FOOD2050, our goal is to help food-service operators make measurable progress
toward the Planetary Health Diet without compromising on quality or practicality,” adds Christian Kramer, CEO and Co-founder of FOOD2050. “Partnering with PAN allows us to refine our health-impact models and ensure they are grounded in medical science, a key step toward linking sustainability and health in everyday meal decisions.”

This collaboration marks the beginning of an exciting journey to bring science-based nutrition and sustainability insights directly to the places where millions of meals are prepared and served each day.

About PAN International

The Physicians Association for Nutrition (PAN International) is a global medical non-profit organisation advancing nutrition in healthcare and medical education. By promoting evidence-based practices of healthy diets for personal and planetary health, PAN works to reduce millions of diet-related deaths. Learn more by visiting our website pan-int.org.

About FOOD2050

FOOD2050 Ltd. is a Swiss technology company driving the transformation of institutional food systems through data and innovation. Its software platform helps canteens, hospitals, and universities plan, monitor, and communicate the climate and nutritional impact of their meals, making sustainable and health-conscious food choices easier for chefs and consumers alike. Operating across more than 170 sites in Switzerland, FOOD2050 works with major universities, corporations, and catering partners to align real-world menus with the principles of the Planetary Health Diet. www.food2050.ch

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Vivent biosignals raises €7.5M including investments from agri investment fund, horticoop and Pymwymic.

Vivent biosignals raises €7.5M including investments from agri investment fund, horticoop and Pymwymic.

Vivent Biosignals, the Swiss-based pioneer of “wearables for plants”, has announced new investment from Agri Investment Fund (AIF), Horticoop, Pymwymic and Swiss private investors. The funding will accelerate Vivent’s commercial scaling of its breakthrough plant biosignal monitoring technology, which is transforming crop management and sustainable food production.

“We are thrilled to welcome Agri Investment Fund as a new investor, joining Pymwymic and Horticoop,” said Carrol Plummer, Co-founder of Vivent Biosignals. “ This investment comes at a pivotal moment. In 2025, we successfully launched our live outdoor crop health platform, now monitoring more than 1,000 hectares across Europe. With Agri Investment Fund, we gain a partner deeply embedded in European agriculture and food value chains—exactly the kind of strategic alignment we need to accelerate our growth and deliver value at scale.”

Vivent ’s technology uses AI to interpret plants’ own biosignals, enabling growers to detect stress from pests, disease, drought and nutrient imbalances days, weeks or even months before visual symptoms appear. These “plant-first ” insights give farmers the ability to act early, improve yield stability, and use inputs more precisely. Vivent is the first company to commercialize real-time plant electrophysiology as a crop health diagnostic and prediction system—transforming the way growers understand and respond to what their plants need.

One of Vivent ’s satisfied clients, Tom Vlaemynck, Managing Director and CEO of TomatoMasters, comments “Vivent helps us improve fruit quality and reduce our waste percentage. From the first look at their model results we could already see that we needed to focus on changing different parameters than we expected.”

“Recent advances in AI allow us to interpret plants’ internal signal networks with a level of precision that was previously impossible,” said Dr. Nigel Wallbridge, Co-founder and Executive Chairman of Vivent Biosignals. “By scaling in outdoor agriculture, we’ve built the world’s largest dataset of crop biosignals—unlocking insights that benefit individual growers, research partners, and policymakers. With our new investors, we are accelerating the global shift toward plant-driven, resource-efficient agriculture as well as tackling some of the critical blights that threaten global food production.”

Vivent’s platform helps growers improve yields, optimize input use, and enable more sustainable crop protection strategies. Already proven in greenhouses and indoor farms, the technology is increasingly deployed across field crops such as berries, potatoes, apples, and grapes—providing continuous, real-time plant health insights across a wide range of production environments in Europe and North America. In addition to supporting growers directly, Vivent partners with leading suppliers in crop protection, fertilization, irrigation, and horticultural lighting to evaluate how plants respond to interventions—live, in situ, and in real time. Plant breeders also rely on
Vivent signals to assess the resilience of new varieties, accelerating the development of hardier crops.

“We see enormous potential for Vivent ’s technology to improve both farmer profitability and environmental sustainability,” said Patrik Haesen, CEO of Agri Investment Fund. “By giving crops a voice, Vivent is enabling a new era of precise, plant-led decision-making in agriculture—and we are excited to support the company’s growth.”

About Vivent Biosignals

Vivent Biosignals, founded by serial entrepreneurs Carrol Plummer and Dr. Nigel Wallbridge, provides real-time crop health monitoring and actionable agronomic insights by decoding plants’ own electrical signals with advanced AI. Our team of plant scientists, data scientists, and commercial specialists works with controlled-environment growers, agricultural distributors, food processors, and crop protection companies across Europe to help farmers improve productivity sustainably.

For more information, visit https://vivent-biosignals.com/ 

About Agri Investment Fund

Agri Investment Fund (AIF) is an agri-food focused investor supporting companies that deliver high-impact innovation across the agricultural value chain, from farm productivity to sustainablefood systems. AIF backs technologies that help future-proof European agriculture and increase resilience for growers, processors and consumers.

For more information, visit https://aifund.be/en/

About Horticoop

Horticoop is a cooperative with an active membership base of professional growers in the horticultural sector. Horticoop actively invests in businesses that contribute to the horticultural industry. In doing so, the cooperative supports a sector that meets the needs of a growing population while at the same time minimizing its environmental impact. For comments please contact Hend van Ravestein at H.vanRavestein@Hortic

For more information, visit www.horticoop.com

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catchfree beats four other exceptional Swiss startups to be crowned winner of the Igeho Rising Star Award 2025 

catchfree beats four other exceptional Swiss startups to be crowned winner of the Igeho Rising Star Award 2025 

The Future of Food: Givaudan, Nestlé R+D Accelerator Lausanne and FoodHack launch the 2025 FoodTech World Cup
catchfree has been named winner of the Igeho Rising Star Award 2025, announced yesterday by co-hosts Swiss Food & Nutrition Valley (SFNV) and Igeho. The decision followed a live pitch and Q&A session with an expert jury at the Igeho international hospitality and catering tradeshow. Along with the recognition, catchfree received a cash prize to help scale its solution.

catchfree: crafting seafood from plants to protect our oceans

catchfree crafts seafood products from plants, including mushroom protein and rice, using a minimal processing method developed over the past three years. Co-founders Eduard Müller and Severin Eder were inspired to develop their solution after discovering 90% of the world’s oceans are overfished.

Accepting the award, Co-founder Eduard Müller said, ‘We’re thrilled to have won the Igeho Rising Star 2025 Award – it’s a real testament to our hard work over the past few years. Winning this award will help us expand our reach to offer tasty, affordable tuna, salmon, fish fingers and fish bites alternatives in Germany and other international markets.’

Five exceptional finalists

Organisers SFNV and Igeho congratulated all finalists – Circunis, Foodflows, GoNina and Yumame Foods – for their standout innovations.

  • Circunis turns waste into value by connecting businesses with surplus food to buyers via its platform.
  • Foodflows improves what and how chefs, restaurants, and brands source from Brazilian farms, unleashing the full potential of shorter, fresher, and fairer supply chains.
  • GoNina uses AI to predict demand in catering, helping kitchens reduce food waste without compromising quality.
  • Yumame Foods harnesses the power of fungi to make it easier for businesses to offer minimally processed, plant-based products at scale.

Each company pitched its solution to a live audience before fielding questions from an expert jury featuring representatives from Planted, FHNW, Swiss Food Research, Gottlieb Duttweiler Institute, ZFV Group and Alpine chef, Rebecca Clopath.

Providing a platform to scale innovation

Christina Senn-Jakobsen, CEO of Swiss Food & Nutrition Valley said, “The hospitality sector plays a very important role in food system transformation. The Igeho Rising Star Award offers startups a chance to showcase their innovations at Switzerland’s leading platform for hospitality, allowing them to connect with potential partners and secure the funding they need to grow. Congratulations to catchfree and all the finalists.”

Igeho Brand Director, Benjamin Eulau, said, “We’re thrilled to announce the winner of this year’s Igeho Rising Star Award. All five finalists demonstrated innovative solutions to some of the food service and hospitality industry’s biggest challenges. I can’t wait to see how these promising startups’ innovations scale and drive impact.”
Now in its second edition, the Igeho Rising Stars Award was launched to celebrate and support promising founders and startups in the hospitality sector. All startups founded after 2020 and registered in Switzerland or Liechtenstein are able to participate. All 15 shortlisted startups were also invited to exhibit at the Igeho 2025, the largest hospitality platform in Switzerland.

About Swiss Food & Nutrition Valley

Swiss Food & Nutrition Valley (SFNV) is a purpose-driven not-for-profit association, founded in 2020. It brings together the Swiss agrifood ecosystem to pioneer future-proof food systems that are good for the planet, good for people, and good for the economy.

Today, SFNV represents more than 150 partners across Switzerland, from large enterprises, retailers, and academic institutions to cantons, SMEs and startups. 

Find out more at: https://swissfoodnutritionvalley.com/ 

About Igeho

Igeho is considered the most important international industry platform for hotels, catering, take-away and care in Switzerland. As a live marketing platform, Igeho offers the hospitality industry a comprehensive overview of the market, interesting networking opportunities and new inspiration on all aspects of hospitality. The first edition of Igeho took place in November 1965 in Basel – at that time still under the name “Internationale Fachmesse für Gemeinschaftsverpflegung”. Since its inception, the trade fair has been held biennially in Basel, with the exception of 2021 due to the Covid pandemic. Communal catering continues to play an important role, but the hotel, restaurant and take-away sectors were also added over the years. Today, Igeho is the largest meeting place for the hospitality industry in Switzerland.

Find out more at: www.igeho.ch 

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