Farmer Connect Secures US$9M to Bring Transparency to Supply Chains

Farmer Connect Secures US$9M to Bring Transparency to Supply Chains

Swiss agritech startup Farmer Connect has raised a US$9M in a Series A investment round.

An investment led by ITOCHU Corporation, a major Japanese general trading company, resulted in Farmer Connect securing US$9M. The Series A financing comes after significant growth in 2020 when the company’s revenue surged and its roster of clients and partners grew. Their partners include Cooxupé, the biggest coffee cooperative in Brazil, UCC Coffee, Beyers Koffie and The J.M. Smucker Company. Farmer Connect will use the money to develop new solutions for sustainability efforts in coffee and other agricultural sectors. They also plan to build new teams across the world like Geneva, New York City, Singapore and Brazil. ​

Launched in 2019, Farmer Connect offers a blockchain-based traceability platform for the safe storage and sharing of business data. Essentially, this technology connects producers to consumers to empower them and help their business grow. The blockchain-based tech was developed in part by IBM, based on the IBM Food Trust platform.

Investors from Europe and both North and South America participated in the round, along with Farmer Connect’s founding partner, Sucafina.

For more information:

Farmer Connect
Chemin de Blandonnet 8
Vernier, Geneva 1214, CH
Email : media@farmerconnect.com

Or you can also contact them here.

Latest News

Join the Swiss Food & Nutrition Valley ecosystem and be partof the journey!

Migros Adopts Nutri-Score for All In-house Brands

Migros Adopts Nutri-Score for All In-house Brands

Swiss retailer Migros has announced that it will introduce Nutri-Score labelling on the packaging of all private-label food items.

This week, major Swiss retailer Migros announced that it will put Nutri-Score on the packaging of its own-brand products. Nutri-Score is a colorful evaluation system that allows consumers to discover at a glance the nutritional quality of a product. Hence, simplifying food selection on a daily basis. Additionally, Migros is now offering nutritional value reporting on its online platform. This step makes it the first Swiss retailer to act in a very comprehensive and methodical manner for greater transparency.

Read the full press-releases in German, French and Italian

Learn more about the Nutri-Score evaluation system:

Watch video in German:

Watch video in French:

Watch video in Italian:

For more information:
Migros
Limmatstrasse 152
Zürich​, Zurich, 8005
Switzerland

Phone : +41 44 277 21 11

Migros Website

Latest News

Join the Swiss Food & Nutrition Valley ecosystem and be partof the journey!

Switzerland Global Enterprise Hosts a Week of Webinars on Food Trends and Industry Insights

Switzerland Global Enterprise Hosts a Week of Webinars on Food Trends and Industry Insights

Switzerland Global Enterprise offers a week focused on food, cumulative expertise and targeted advice.

Switzerland Global Enterprise is the official Swiss organization for export and investment promotion. They support Swiss SMEs in their international business and help innovative foreign companies to establish in Switzerland.

This week, Switzerland Global Enterprise is offering webinars on the topic of food. They will explain the latest trends, uncover attractive export markets, discuss legal requirements and tackle the needs of international customers. Get the chance to meet virtually with our consultants and let our experts answer all your questions. Benefit from our know-how whether you need advice about exporting wine in the USA, the demand for delivery service in the UK in the wake of Covid-19, Halal certification in Indonesia, functional food in South Korea or special regulations for foodstuff in Russia.

All Events

April 14, 10:00 – 11:00 The opportunities of the food market in South Korea
April 14, 11:00 – 12:00 Swiss food in Germany
April 14, 13:30 – 14:30 Webinar: How to enter the UK market successfully
April 14, 16:00 – 16:45 Business trip «food innovation Israel»
April 15, 09:00 – 10:00 FMCG export to Indonesia and Malaysia
April 15, 11:00 – 12:00 Wine exports to south-east Asia
April 15, 13:30 – 14:30 Nordic countries – a tasty market for Swiss wine?

For more information:

S-GE Investment Promotion
Office Zurich
Phone : +41 44 365 51 51

Latest News

Join the Swiss Food & Nutrition Valley ecosystem and be partof the journey!

YAMO: Delivering Fresh, Organic Food to Babies and Kids

YAMO: Delivering Fresh, Organic Food to Babies and Kids

baby girl holding a YAMO product

As Europe’s first digital native vertical brand for child food, YAMO is about to change a whole category for good.

The Zug-based startup, YAMO, provides nutritious and delicious products to help children grow up healthy and strong. Their products are made of 100% organic and natural ingredients and are free from sugar and any additives. They also contain vitamins and nutrients that support the age-appropriate development of children.

YAMO also ensures that they lessen their ecological footprint, as they work as resource-efficiently as possible. Their high-pressure technology allows fruits and vegetables in their products to remain tasty and safe for up to 2-3 months or longer. With this same technology, they achieve energy savings of approximately 20% compared to energy-intensive heat treatment. Lastly, they use recyclable PET packaging, which causes lower CO2 emissions.

YAMO’s Beginnings

Tobias Gunzenhauser co-founded YAMO with Luca Michas and José Amado-Blanco in 2016. They created the brand to give parents healthier and easy food choices for their children. Additionally, the idea started with the realization that most baby foods are older than the babies who eat them. YAMO is recognized as the first company in Europe to develop vitamin-preserving, cold-pressed baby food. And they are also the first to launch plant-based children’s yoghurts.

YAMO is available in Switzerland, Germany and Austria. Since May 2018, it has been sold in dm, Europe’s largest drug store chain. And as of August 2018, YAMO is also in Coop, one of Switzerland’s largest retailers.

For more information:

YAMO
Zählerweg 3, Zug, Zug 6300, CH
Email : hello@yamo.bio
Phone : +41 (0) 41 539 10 15

Or you can contact them here.

Latest News

Join the Swiss Food & Nutrition Valley ecosystem and be partof the journey!

Innoterra, Formerly Pioneering Ventures, Aims to Transform the Global Food Ecosystem

Innoterra, Formerly Pioneering Ventures, Aims to Transform the Global Food Ecosystem

Innoterra aims to produce and supply high-quality, safe and traceable food from farm to fork in a sustainable, farm-friendly way.

Swiss-Indian incubator of agriculture, food and technology businesses, Pioneering Ventures, has set up a new corporate entity: Innoterra. With a footprint in 14 countries, Innoterra provides products and services to 65,000 farmers. It also serves around 1.5 million consumers daily through fully traceable, high-quality food products, including farm produce and milk products.

Formed to transform the global food ecosystem, Innoterra is committed to creating value for all stakeholders with its impact-driven purpose. To fulfil this mission, the company is creating an integrated platform to connect the entire agri-food value chain. The data-driven technology platform provides farmers access to tech solutions from AI, big data and analytics to on-ground tech-integrated farm tools for traceability and monitoring. It also integrates knowledge sharing and easy access to affordable finance. The platform aims to build a community of connected stakeholders, driving economies of scale and benefiting each stakeholder from collective resources and expertise.

Innoterra’s Mission

Innoterra CEO, Ron Pal, said, “As food security and sustainability is becoming an important global challenge, we must critically question the status quo of the industry and the entire food ecosystem… We see our company as an integral part of the food ecosystem and view our role as an orchestrator with the mission to provide consumers access to healthier and more sustainably produced food while empowering farmers and other stakeholders in the system.”

Meanwhile, Chairman of Innoterra India, Akshaya Kamath, said, “While developing and rolling out our platform, we will continue to scale up our food operations in India and further expand our sourcing and distribution footprint in regions such as the Middle East, Eastern Europe and China… Our efforts enable us to sustainably supply high quality, traceable products around the year to the addressable adjacent markets with a population of close to three billion people.”

All five subsidiaries of Pioneering Ventures will now be under Innoterra: Desai AgriFoods (formerly Desai Fruits and Vegetables), Samaaru, Farmlink, Milklane and Innoterra Tech (formerly Lateral Praxis).

For more information:

Innoterra AG
Baarerstrasse 18
6300 Zug
Phone : +41 44 508 05 35

Or you may also contact them here.

Latest News

Join the Swiss Food & Nutrition Valley ecosystem and be partof the journey!

Farmy: Online Market for Fresh Organic Products

Farmy: Online Market for Fresh Organic Products

farmy team

Farmy is an online shop for regional and organic products, delivering straight from farm to home.

Zurich-based company, Farmy, is an online market that delivers regional and organic products directly from farm to home. It offers over 12,500 hand-picked organic products from more than 1,000 authentic producers. Aside from 100% Swiss products, Farmy also stocks a few items from foreign producers who match their philosophy. Meanwhile, its fleet of smart e-mobiles delivers these goods fresh and emission-reduced. 

Tobias Schubert and Roman Hartmann like healthy and sustainable products. However, they do not have the time to go to a farm’s shop to buy these foods. Hence, they founded Farmy. Since its creation, the number of orders quickly went up and they even saw huge growth during the pandemic.

For more information:

Farmy
Buckhauserstrasse 28, Altstetten,
Schweiz 8048, CH

Phone : +41 (0) 43 300 86 60
Email : marketing@farmy.ch

Latest News

Join the Swiss Food & Nutrition Valley ecosystem and be partof the journey!