Food entrepreneur Doris Erne is fighting for more recognition for Swiss whey. Her startup has taken a big step forward this year as she announced a new partnership with Schwyzer Milchhuus.

A tasty solution for mindful sport enthusiasts 

Avid crossfit and bike enthusiasts, Doris and her cofounder Christian were always looking for a healthy source of protein. Unfortunately, most protein shakes are not natural, contain various artificial additives and simply lack taste. That is, until now.

In 2020, the young team launched Molke Shake, the answer to combat foodwaste and to provide consumers with a great source of whey protein. Fighting for more recognition for Swiss whey, their product is 100% sourced in Switzerland, lactose-free, high in protein and has a great yoghurt-like taste.

With a background in food science, Doris announced this year a partnership with traditional cheese and dairy company Schwyzer Milchhuus as food production partner to strengthen the production of their delicious whey drink.

Good for you and the planet

 We all know our eating habits contribute to global warming, a phenomenon that threatens to cause serious damage to our planet. The United Nations (UN) warns that food waste alone causes 10% of greenhouse gases, and strongly recommends that we change our eating habits and food consumption. Since whey is often a food waste, Molke Shake founders Doris and Christian decided to repurpose it; thus combating food waste while also making your stronger. 

Learn more about Molke Shake:

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Explore this intense startup program curated by Swissnex India, Swiss Food Research and Innosuisse for exciting opportunities within the fastest-growing space of sustainable Indian Agri-Food. Leverage our network for this sustainable sector that is here to stay, join our exclusive webinar to know more.

India Agri-Food Bootcamp 2021

Register to our information session and Q&A webinar

5. November 2020
12:00 – 13:00 CET

Bootcamp Program

What’s in for your startup? 

• Adapting your product/service in response to market characteristics and trends, and how your innovation can benefit within the sustainable Agri-Food space in India.

   

• Meeting with potential partners and customers, on opportunities for your individual product and service innovation.
• Understanding the specific IP/ legal framework in India for your innovation Gaining insights on current and futuristic trends, and acquiring expertise on Indian business culture.

What we’ll work on together
Explore our tailored meetings with Indian Agri-Food startups, investors, industry experts and potential local collaborators with exciting possibilities of fruitful collaboration. Depending on what stage your innovation is in, we will curate the better suited camp from below:

Market Validation
Your startup is supported in carrying out preliminary market research locally, identifying potential clients and collaboration partners in the area of research, innovation, development, production, distribution and sales with the objective of devising an international strategy, reaching established milestones, coaching startups individually for product/service placement, pricing strategies, and competitive intelligence.

Market Entry
Your startup is supported in preparing and implementing market penetration, including cooperation with partners that are extensively involved in research, developing market structures and contacts, interacting with potential clients, implementing the distribution strategy, reaching established milestones.

Innovation is a prime focus for any of our curated programs. Thereby, depending on the situation closer to the program dates, we will leverage this strength to go digital without the risk of travel, if necessary.

Costs
Participants will take care of their flight (approx. 750-1200 CHF), accommodation (approx. 500 CHF for 5 nights), visa (approx. 200 CHF), and their insurance coverage. Participants supported by Innosuisse will be eligible to receive a scholarship refund of CHF 3000 (Market Validation Camp) or CHF 6000 (Market Entry Camp) after the completion of their camp.

Dates

• 15th September, 2020: Applications Open
• 15th November, 2020: Applications Close
• 15th December, 2020: VISA invitation letter to selected startups
• 15th January 2021: Tailored digital 1:1 preparation and coaching for selected startups
• March 2021: India Agri-Food Bootcamp

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Every year, the Swiss Startup Award jury select the 100 most innovative and promising Swiss startups. Today, we’re taking a closer look at the top startups featured in the agri-food vertical.

This article is inspired by Venture Lab’s Switzerland TOP foodtech startups 2020 by Isabelle Mitchell

Swiss Startup Award Official Selection

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In a new report, WWF presents a comprehensive scientific assessment of how dietary shifts in 147 countries can bend the curve on the negative impacts of the food system, moving from exploiting to restoring nature.

About the WWF Report

In 2021, which is the mid-term of the United Nations (UN) Decade of Action on Nutrition (2016-2025), a UN Food Systems Summit will be convened to raise global awareness and land global commitments to transform our food systems. Our food systems need to deliver healthy, safe, and affordable diets for everyone, everywhere and at all times, but currently they are not doing so. As a global community, we committed to end malnutrition in all its forms (SDG2), reduce noncommunicable diseases (SDG3) and ensure that our food production and consumption becomes environmentally sustainable (SDG12), but we are not on a path to achieve those goals and targets. We depend on healthy ecosystems and healthy people to produce our food, yet at present our food systems make us and our planet sick.

Changing our food systems to become sustainable and resilient is a powerful and smart way to realize progress towards achieving many, if not all, SDGs. As this report so clearly shows: what food we produce matters, how we produce it matters, and what we eat matters. Currently, our food production and dietary choices are impacting our health and our environment in downward and interlinked spirals of increasing malnutrition, diet-related and foodborne diseases, biodiversity loss, climate change and destruction of
ecosystems. This gloomy picture changes for different geographies but it nevertheless is a gloomy picture everywhere.

This is a complex challenge, but as the report Bending the Curve: The Restorative Power of Planet-Based Diets so well points out, the linkage of diets and environment also offers an immense opportunity for all of us. Shifting our diets can indeed unlock a multitude of environmental and health benefits and push us towards a virtuous uplifting spiral towards nourishing ourselves within planetary boundaries. We can turn around the lose-lose into a win-win.

This report is relevant, timely and extremely useful as it demonstrates the health and environmental impacts of our current consumption patterns by geography and it shows the potential of dietary shifts towards planet-based diets in a very concrete way for countries. In addition, this report also includes policy recommendations for national and multilateral level decision-makers.

Governments have a central role to reshape food systems by conducting an orchestra of multiple players that need to play the same tune. Health Authorities have a key role to define national dietary guidelines and outline the objectives of food system transformation jointly with the leaders of the agricultural, industry and trade sectors. The World Health Organization is committed to support countries in realizing this.
Bending the Curve: The Restorative Power of Planet-Based Diets is a significant contribution to the Decade of Action on Nutrition and to the forthcoming UN Food Systems Summit.

About WWF Food Practice
WWF is one of the world’s largest and most experienced independent conservation organizations, with
over 30 million followers and a global network active in nearly 100 counties. Alongside work in areas
like wildlife, oceans and forests, the WWF Food Practice works to transform the food system as, in
its current form, it is the single biggest threat to nature. Our vision is a food system which provides
nutritious food to all current and future generations while protecting our planet. To help achieve this
goal, we work across three pillars of the food system: Sustainable Production, Healthy and Sustainable
Diets and Food Loss and Waste.

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What if Switzerland became the world leader in food innovation?

“The Swiss Food & Nutrition Valley initiative, launched by Fathi Derder earlier this year at the WEF with the active support of the canton of Vaud, EPFL, EHL and Nestlé, paves the way for this most legitimate ambition. Indeed, Switzerland’s local ecosystem seems perfectly suited to imagine the food and nutrition of tomorrow.

Professors, researchers, entrepreneurs, farmers, breeders, creators of start-ups, investors, Switzerland has all the assets to position itself at the head of the most innovative countries in this sector. Without forgetting the support of the public authorities, also committed to the idea of ​​revolutionizing a branch that already weighs heavily in the Swiss economy.

Each year, 2.6 billion francs are invested in food innovation. Switzerland has 51’000 farms, 230’000 jobs are directly linked to food and our f&b exports reach 8.9 billion per year. And the outlook is bright. Thus, in the field of meat substitutes, in which many Swiss companies are active, the world market could reach 140 billion dollars in turnover within ten years.

Switzerland must do everything in its power to establish itself as a major player in healthier, more environmentally friendly food that is produced in sufficient quantities. Quickly. The Earth will soon have 10 billion human beings who will have to be fed without further destroying the riches of this beautiful planet.”

Et si la Suisse devenait le leader mondial de l’innovation alimentaire?

“L’initiative Swiss Food & Nutrition Valley, lancée par Fathi Derder en début d’année au WEF avec le soutien actif du canton de Vaud, de l’EPFL, de l’EHL et de Nestlé, ouvre la voie à cette ambition qui s’avère des plus légitimes tant l’écosystème local semble parfaitement taillé pour imaginer la nutrition de demain.

Professeurs, chercheurs, entrepreneurs, agriculteurs, éleveurs, créateurs de start-up, investisseurs, la Suisse dispose effectivement de tous les atouts pour se positionner en tête des pays les plus innovants dans ce secteur. Sans oublier l’appui des autorités publiques, également acquises à l’idée de révolutionner une branche qui pèse déjà lourd dans l’économie helvétique.

Chaque année, 2.6 milliards de francs sont investis dans l’innovation alimentaire. La Suisse compte 51’000 exploitations agricoles, 230’000 emplois sont directement liés à l’alimentation et nos exportations de denrées alimentaires et boissons atteignent 8,9 milliards par an. Et les perspectives s’annoncent prometteuses. Ainsi, dans le domaine des substituts de viande, dans lequel de nombreuses sociétés suisses sont actives, le marché mondial pourrait atteindre 140 milliards de dollars de chiffre d’affaires d’ici dix ans.

La Suisse doit tout mettre en oeuvre pour s’imposer comme un acteur majeur d’une alimentation plus saine, plus respectueuse de l’environnement et produite en suffisance. Et vite. La Terre comptera bientôt 10 millards d’être humains qu’il s’agira de nourrir sans détruire davantage les richesses de cette belle planète.”

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