Swiss AgTech Startup Agrinorm Secures 7-Digit Funding

Swiss AgTech Startup Agrinorm Secures 7-Digit Funding

Foodetective

Agrinorm, a Zurich-based AgTech startup, has secured significant financing to further develop their AI-powered software for quality risks management in the fresh produce value chains. The funding round was led by QBIT Capital and supported by renowned SICTIC investors including  Thomas Dübendorfer, Nicolas Cepeda, Cornelia Gut, David Studer and Ronald Strässler.

Good for fruit, even better for business 

Fresh produce traders’ core business is all about taking strategic risks in the areas of quality, price, and volume. The ability to manage those risks effectively is ultimately key to their success. But dealing with fresh produce has always been a challenging task. Fruits and vegetables are highly perishable, and their availability is often dependent on unpredictable weather conditions. Orders are often placed last minute, and buyer requirements can fluctuate based on market trends. Against the backdrop of climate change, inflation, and escalating energy prices, ensuring a steady supply of fresh produce has become more challenging than ever.

The solution

To address these challenges, Agrinorm has developed a unique Artificial Intelligence technology that helps fresh produce traders manage uncertainties associated with product quality. It enables traders to manage their supply chains more efficiently, meet customer expectations, reduce costs, improve returns for growers, and minimize the environmental impact of the fruits and vegetables we consume.

Reducing food waste

45% of all fruits and vegetables produced end up in waste, but at the same time, 3 billion people don’t have access to the food they need to enjoy a healthy diet. In economic terms, wasted fruits and vegetables cost the global economy $450 billion annually.

As the saying goes: “you cannot manage what you cannot measure.” Agrinorm’s technology helps fresh produce companies collect data on food waste, which is a crucial first step towards effective management. Once enough data is accumulated, Agrinorm can help find patterns and evaluate root causes of waste to help clients take more informed decisions and improve their supply chains step by step. By reducing food waste, Agrinorm is contributing to enhancing food security, as well as mitigating carbon emissions and combating climate change.

About Agirnorm

Agirnorm, an AgTech startup headquartered in Zurich, was launched in 2019 by Daria Reisch and Sharon Wulff. Agrinorm is dedicated to reducing complexity of fresh fruit trade by building user centric software to gather, organize and analyze information, for better decisions daily. 

Never miss a Swiss food innovation morsel.

ALDI SUISSE’s Jérôme Meyer on partnerships, packaging and plant-based products

ALDI SUISSE’s Jérôme Meyer on partnerships, packaging and plant-based products

Mirai foods burger

Jérôme Meyer is the Country Managing Director of ALDI SUISSE AG, which became the first Swiss retailer to join the Valley last year. We sat down with the self-proclaimed ALDI-Kind to talk about ecosystem partnerships and projects, tackling packaging waste and growing demand for plant-based products.

Tell us a bit about yourself.

I’m definitely an ALDI kid! I’ve been part of the company for more than eighteen years. I live in Fribourg with my wife, our four children and dog, and I’m now a Swiss citizen. I grew up on an Alsatian farm which taught me to be down-to-earth and gave me a deep respect for nature. I’ve helped to build ALDI’s market entry in Switzerland which has been a very exciting experience.

What does sustainable food and nutrition mean for you?

For me, being sustainable means looking ahead. This forward thinking is also deeply rooted in ALDI SUISSE’s philosophy. We feel great responsibility for people and nature. For example, we’re always working to improve our packaging, and where possible we’re eager to do away with it altogether. By 2025, we want to significantly reduce the use of packaging materials in our own brands and use more packaging made from recycled material. 

Could you share some of the ways that ALDI has been working towards this vision?

Our own-label organic brands rely on regional and sustainable products. We source fruit and vegetables from local producers and maintain strong partnerships with our suppliers – both to promote Swiss products and avoid importing goods as much as possible. With our new regional own brand SAVEURS SUISSES, we’ve expanded our regional range in collaboration with our Swiss producers. The range offers all kinds of delicacies from pasta from Ticino to French-speaking Swiss cheese specialities. 

Which new projects have you got in the pipeline?

ALDI SUISSE is going vegan! We are always adapting to our customers’ needs – and they are getting more and more excited about plant-based products. The past year’s product sales show that meat substitutes are growing in popularity among our shoppers. At ALDI SUISSE, we firmly believe that everyone should be able to afford vegetarian or vegan food so we’re committed to a varied selection at reasonable prices. In addition to new meat substitutes, we’re also offering our new organic own-brand ‘retour aux sources’ that prioritises animal welfare, enables more biodiversity and supports local farmers. 

Why did you join the Valley?

As a new Valley partner, we’re keen to strengthen our commitment in the field of food innovation. For us it’s very important to enable sustainable solutions in agriculture and the food industry. In terms of healthy nutrition, there is still a lot of potential for future collaboration. We want to help accelerate innovations in the  Valley.

How would you like to collaborate and support others in the Swiss ecosystem?

As a Swiss retailer, we offer an ideal platform to test product innovations with a broad range of consumers. We’re very open to new product developments and building partnerships with others in the ecosystem.

What support could the Valley community offer to further your work?

We want to grow with the community and strengthen our strong contribution to individual projects. We see ourselves as pioneers in the retail sector and want to set new standards in Switzerland. Supporting Swiss people to enjoy a healthy and sustainable diet is very important to us. 

Tell us something we don’t know about your company.

It’s not surprising to us, but it may surprise others that we pay the highest wage in the industry. Since entering the Swiss market in 2005, ALDI’s wages in the industry have risen by 30 percent. The working conditions of our employees are extremely important to us. We guarantee the highest minimum wage in the retail trade, and we have always offered equal pay. This was also recently scientifically confirmed and awarded the seal ‘We Pay Fair’, which makes us very proud! 

Connect with Jérôme on LinkedIn.

 

Never miss a Swiss food innovation morsel.

Valley After Hours at Nestlé’s R+D Accelerator brings SFNV partners together to connect and collaborate

Valley After Hours at Nestlé’s R+D Accelerator brings SFNV partners together to connect and collaborate

Mirai foods burger

Last week, we held our second Valley After Hours event at The Accelerator, powered by Nestlé Research & Development. The energising session provided the perfect opportunity for Valley partners to network, connect and explore synergies.

This edition invited partners to explore how multinational companies can get inspired by the agility, passion and energy of startups, while established companies have the knowledge, expertise and capabilities to help startups’ ideas take flight.

Stefan Palzer, Nestlé’s CTO, Head of Innovation, Technology and R&D, & Executive Vice President and the Valley’s Steering Committee Vice President, kicked off the event by sharing his reflections on the challenges that our food systems are currently facing and his take on possible solutions: “No single company can find solutions to complex challenges like climate change. We need collaboration, creativity, fresh perspectives. And most importantly: we need to work as an ecosystem.”

Once Mar Serra, Nestlé Research Accelerator Lead, and Susana Reber, Nestlé Research Startup Lead, had introduced The Accelerator and their startup programme, four startups took to the stage to pitch their ideas: 

  • Embion Technologies – providing a platform industrial biomass processing technology for nutrition, pharma, cosmetics applications and more
  • Terra Preta – capturing carbon and improving soil health by transforming agricultural waste into biochar
  • UBEES – a global leader in beekeeping applied to regenerative agriculture
  • Bloom Biorenewables – transforming natural materials found in biomass to create the first true alternative to petroleum

The event drew to a close with a delicious plant-based networking apero that showcased some of Nestlé R&D’s innovations. Thank you to the Nestlé Research and Development team for hosting such an engaging and energising event! 

Never miss a Swiss food innovation morsel.

Alwin Kopse shares how the Federal Office for Agriculture is driving food system transformation

Alwin Kopse shares how the Federal Office for Agriculture is driving food system transformation

Mirai foods burger

Alwin Kopse is Head of the International Affairs and Food Systems Unit at the Federal Office for Agriculture – and also happens to be a big believer in the power of multi-stakeholder collaboration. We sat down with Alwin to talk about why Switzerland is already seen as a thought leader and a bridge builder when it comes to food system transformation.

Hello, could you tell us a bit about who you are and what you do?

Hello, I’m Alwin, Head of the International Affairs and Food Systems Unit at the Federal Office for Agriculture and co-lead of the global Sustainable Food Systems Program for the One Planet Network, a global movement for sustainable consumption and production. I’m also the national convenor for the UN Food Systems Summits food systems dialogues. 

In these roles, I focus on bringing together public and private actors at a national and international level to identify and develop policy and practical solutions to ensure long-term food security and drive food system sustainability.

How does the Federal Office for Agriculture (FOAG) play a role in shaping more sustainable food systems?

The Swiss Sustainable Development Strategy 2030 (SDS 2030) defines the direction for Switzerland’s sustainable development. One of the strategy’s three priorities is sustainable consumption and production and food systems transformation clearly plays a key role in its delivery. The Federal Government has defined four strategic action areas to drive forward progress here: 

  1. Fostering healthy and sustainable diets
  2. Reducing food waste
  3. Lowering GHG emissions across the food value chain, and 
  4. Promoting environmentally and animal-friendly agriculture. 

In the run up to the UN Food Systems Summit in 2021, Switzerland developed a National Pathway for Food Systems Transformation based on the SDS 2030. It also contributed to the Coalitions on Agroecology and Healthy Food through Sustainable Food Systems.

The Federal Office for Agriculture, together with other federal agencies, played a central role in preparing the relevant decisions, representing Switzerland on the international stage and contributing to building consensus. Through our longstanding involvement in food systems transformation, I’m pleased to say that Switzerland is already recognized as a thought leader and bridge builder in this field.

Can you share a few examples of how FOAG is collaborating with food ecosystem actors to support the delivery of the Sustainable Development Goals?

Multi-stakeholder collaboration is central to what we do. We work closely with partners from cantons and communes, civil society, industry and academia to implement the priorities outlined in SDS 2030. 

Last year, for example, we supported the gathering of a Citizens’ Assembly for Food Policy (Bürger:innenrat für Ernährungspolitik), that developed recommendations that encourage actors across the food system – from producers to consumers – to consider how they can support the implementation of the Sustainable Development Goals. The Assembly recently teamed up with a scientific panel to present these recommendations to politicians and stakeholders from across the food value chain at the Swiss Food Systems Summit.

We also collaborate closely with international actors through a number of partnerships and programmes. FOAG is a member of the Global Agenda for Sustainable Livestock, a global partnership that aims to make the livestock sector more sustainable. We’re also a founding member of the Sustainable Food Systems Programme (SFSP), an initiative that looks to accelerate the shift towards more sustainable consumption and production patterns along the entire value chain.

The Valley believes that nurturing talent is a big part of Switzerland’s USP. It seems that FOAG also sees young people playing a big role in driving food system transformation. Can you tell us more?

Yes, I believe that young people play a vital role in supporting the shift towards more sustainable food systems and really hold the future of food security in their hands. 

But there’s a huge generation gap: the average farmer globally is currently over 50. So it’s important to find ways to help young people see agriculture as an attractive career path. This might include providing facilitated access to investment credit for farmers under the age of 35, integrating new forms of production – such as insects and algae – into agricultural laws, recognizing new forms of collaboration, and developing an Innovation Award for sustainable agriculture and food systems to show young people what’s possible.

About seven years ago, we raised this issue with global colleagues and many countries, like Sweden and Brazil, shared that they were facing similar issues. The Swiss National FAO Committee worked alongside the FAO on a youth capacity assessment tool to explore what motivates young people to choose a career in agriculture and what it takes for them to successfully establish themselves in the sector. 

The Swiss Agency for Development and Cooperation then developed the “Bites of Transfoodmation” project to bring together a group of diverse young individuals to co-create a unifying vision for the future of food systems in the form of a manifesto. This laid the ground for negotiations by the Committee on World Food Security (CFS) on a policy tool to promote youth engagement and employment in agriculture and food systems. Switzerland chaired these negotiations which resulted in the creation of some new policy recommendations

How can Valley partners support FOAG to achieve its objectives? 

We believe that discussion and collaboration are the only ways to tackle the challenges facing the agri-food sector today. This exchange promotes mutual understanding between food system actors and helps to build consensus on the best way forward.

I’m pleased to see that several Valley partners are already members of the Swiss National FAO Committee that brings together representatives from different stakeholder groups and advises the Federal Council on issues related to sustainable agriculture, food systems and food security.

Maintaining and enhancing food security also requires targeted public and private investment. I believe that principles for responsible investment in food and agriculture can help to prevent, mitigate and manage negative impacts and promote inclusive growth and contribute to sustainable development. I think the Valley and its partners could be well placed to support the development of some principles in this space. 

Ultimately, food systems transformation will not work without innovation and talented people to bring these innovations to life. The Valley and its partners have an important role to play here – both as an ecosystem and a catalyst for innovation and food systems transformation. 

Never miss a Swiss food innovation morsel.

A woman’s place is in the (Swiss) food innovation ecosystem

A woman’s place is in the (Swiss) food innovation ecosystem

Nadia and Sophie Hanessian
A woman’s place is in the kitchen? Today, it’s most definitely in the food innovation ecosystem! But if you’ve just recently qualified or you’re considering a career change, it can be hard to know how to get started. So for International Women’s Day, we’ve crowdsourced some inspiration for you. We asked Valley partners to offer some advice to women (and, well, all people!) who are eager to shape the future of food. Here’s what they said. 

“Lead with kindness, be bold with your ambitions and goals, and strive for the exceptional. Our food system is complex, fixing it will require empathy, long-term commitments, and demand the best of us. When the motivation drops, take the time to recharge, reach out to your peers or friends, and don’t forget the long game!”
– Emilie Dellecker, Founding member, Community & Marketing, FoodHack

“Don’t be afraid to share your idea with more knowledgeable and experienced people. Their feedback can help you to overcome lots of challenges when establishing and growing your business.”
– Olga Dubey, Co-founder & CEO at AgroSustain

“Some time ago I came across the following quote from Astrid Lindgren`s Pippi Longstockin: “I have never tried that before, so I think I should definitely be able to do that.” I love this quote, as we’re are often full of self-doubt, telling ourselves that we cannot do this or that. But the boldness and utmost confidence expressed by Pippi is exactly how we should embrace new challenges. Be bold and wild and wonderful and enjoy what you do.”
– Ivonne Blossfeld, Outreach & Research Manager, World Food System Center, ETH Zürich

“Impact and networks are the key words. Impact, because this is what drives my daily activities and networks, as none of us can make it alone. So whatever your gender is, let’s work together and find constructive solutions for a more sustainable foodtech ecosystem!”
Suzanne Hraba-Renevey, President & co-Founder, BusinessIn

“Be brave, be curious and speak up. As women we often don’t believe our voice is important or are concerned we don’t have the right answer. But there is no perfect answer or stupid question. It is scarier in your head than in reality, so take the plunge and don’t let anyone discourage you from that.”
Breda Gavin-Smith, Director Public Health Nutrition, Sight and Life Foundation.

“The future of our food system requires more women in innovation. If you have an idea, passion and energy to drive a sustainable impact, there are no limits to what you CAN achieve. Be bold with your vision. Be humble in the steps you take to reach it. And most importantly – have fun!”
Olga Guerous, Founder and CEO of Innopearl  

Reach out to those who might have achieved something you admire and ask them to share any advice or insights on how they did it, the challenges they faced and the lessons they learned on the way. I’ve found that people are far more open to helping and sharing than we might imagine and there are many gems of learning to be found.”
Geraldine O’ Grady, Head of Sustainability – Taste & Wellbeing, Givaudan

Life is ultimately about growing, testing new ground, and learning as you go. Looking to the future, new requirements in the food and education sectors will constantly invite us all to change and adapt again and again.”
Dr. Carole Ackermann, President EHL Foundation and Holding

“It can be intimidating to switch or start new career paths. As a newcomer in nutrition, I can attest that those in the nutrition ecosystem are kind, passionate, supportive, and dedicated to their work; we strive for ethical and effective nutritional innovations aiming to end malnutrition and improve human and planetary health–no need for intimidation in this space. Your ideas are welcome!”
Dr Jacquelyn Bedsaul, Nutritional Immunologist, Sight and Life Foundation 

“We are in the decade of climate action, our emissions need to halve by 2030. The food system is one of the most powerful tools to bend the curve in the other direction. By disrupting and optimising the food system you have the opportunity to have a great positive impact on both people and planet. They told us that a woman’s place is in the kitchen, and it is, the kitchen is now just way more complex and powerful than the one they imagined for us! Be humble, but know your worth and believe in your own capabilities. Your legitimacy will be questioned, you will be questioned – learn from it but don’t let it stop you. There’s no one better suited than you to drive the change we so desperately need!”
Maéva May & Tora Löf, Co-founders, COOS Change Agency

“To develop a more sustainable world we need more conviction, passion and creativity. These human skills are just as essential as what we learn during our studies. They’re the values ​​that guide our actions to reinvent the food we eat, the way we relate to our natural environment and the way we enjoy our meals. So dare to take the first step and join us: it’s time!”
Julie Schüpbach, Marketing and Project Lead, Agropôle  

Welcome to the exciting and complex world of food and nutrition! My biggest piece of advice is to embrace discomfort. Don’t be afraid to try new things, even if you’re not sure you can do them. Raise your hand and volunteer for opportunities, even if they seem daunting. Surround yourself with people who will support you as you stumble and make mistakes, and be humble enough to learn from those experiences. Remember, bravery is simply fear-walking. So explore the unknown, remain humble and lift up others along the way!
Kesso Gabrielle van Zutphen-Küffer, Director of Science, Sight and Life Foundation

“There has never been a better time than today to work on creating better ways to produce and consume food: It’s extremely urgent for the survival of our planet, there’s a great wealth of knowledge about how to do it, and there’s a lot of capital available to turn innovative ideas into profitable businesses. If you feel a passion for this purpose, the food business is the place for you to bring your talents and experience. Now.”
– Eliana Zamprogna, Co-Founder, Yumame Foods AG

 “Have you ever thought about the “wonder” of food on your plate? Through how many hands it has passed and been processed? How can it possibly taste so delicious even without seasoning? What resources are necessary until it lands in your mouth? How many emotions, fights and loves are connected to it? I’d like to think about food as a miracle, that has the ability to nurture us, let us & the planet stay healthy and connect to others.  I could not imagine a better space to be active in!”
Marina Helm Romaneschi, Marketing & Strategy, Swiss Food Research & Swiss Food Ecosystems

Remember: your voice is your power! Sometimes business, work, and even the innovation environment could cause fear and anxiety since role models are often men. When you feel like that, please take a deep breath, be bold, and remember how capable you are! Remember that you drive the change and inspire our female colleagues and the next generation to experience a more diverse and equal world.”
Bianca Campos, Deputy CEO and Program Manager for Innovation and Startups, Swissnex in Brazil

“Every journey begins with the first step. Think positively and don´t be afraid to take a risk. Embrace a challenge and enjoy what you do.”
Sviatlana Siankevich, CTO, Embion Technologies 

“Don’t hesitate to show weakness! Being a good leader means being human. By showing that you’re not always perfect, you encourage other women to take on more responsibility without thinking they need superhuman powers.”
Malin Borg, CEO, Swissnex in Brazil

“In an entangled world, we must think interconnectedly if we are to address human health and environmental degradation simultaneously. How can we feed the world’s growing population healthily, while sustaining or even revitalising the ecosystems around and within us? No matter which positioning any F&B company has – feeding the world sustainably has to be at the very core of its values and doing.”
Julia Lisibach, Head of New Business & Innovation, Mövenpick Fine Food 

Curiosity breeds innovation. Wonder, ask, try. Only by empowering women to try, create, and innovate, can we achieve the transformation needed to create a sustainable and equitable food system.”
– Dr. Jeanne E. Tomaszewski, Communications Manager, World Food System Center, ETH Zurich

“Drink 50 cups of coffee (or tea)! Draw up a list of people you’d like to have coffee with, share your idea, ask for their advice and ask for an introduction to someone else. By the 50th cup your compass needle will have identified your north star! People are generous, and love supporting and sharing their knowledge.”
– Christina Senn-Jakobsen, Managing Director, Swiss Food & Nutrition Valley

Looking for talent or your next opportunity?
Check out the Valley’s new job platform.

PowerAPI announces appointment of Coca Cola HBC executive Maté Varga as Chief Strategy Officer

PowerAPI announces appointment of Coca Cola HBC executive Maté Varga as Chief Strategy Officer

Foodetective

Swiss based commerce infrastructure platform PowerAPI has announced the appointment of Mate Carga as its new Chief Strategy Officer. 

In his previous role, Maté served as Digital & Technology Platform Director, and has a noteworthy career of 20 years across Coca-Cola System. During
his career he was responsible for Sales, Route to Market, Performance and Revenue Growth Management before he became part of the Swiss Leadership team. In his recent role he led the building of Qwell.ch, a Coca-Cola spin-off D2C eCommerce and supported startup acceleration within the Coca-Cola System.
 

PowerAPI Founder and CEO Andrea Tassistro commented on the development; “We’re very excited to announce that Maté has officially joined our leadership team as Chief Strategy Officer. He’ll be putting his 20 years of experience in innovation, technology and strategy planning to work, scaling our platform as we expand globally. This is just the first of many exciting new hires we’ll be announcing in 2023.“  

Founded in 2018, Valley partner PowerAPI offers local businesses and entrepreneurs an all-in-one platform which enables businesses to seamlessly manage their entire operations, tech stack, suppliers and marketing – optimising and automating their entire operations end to end. 

Maté who also took up roles including Revenue Growth Manager, will lead the company’s growth strategy, directed and executed business assessment and strategy development. 

“The economy is undergoing a fundamental shift, as organisations adapt their business models to fully take advantage of digital technology: companies are building stronger relationships with their consumers, expanding internationally, distributing online services, and automating their supply chains. Moving to PowerAPI gives me the opportunity to leverage my experience of global scale combined with speed of execution.“, said Maté.

Along with this appointment, PowerAPI has recently announced the release of its Universal API. and the onboarding of Rahul Chauhan, as VP of Partnerships and Licensing, who brings 10 years experience in Digital CX, SAAS, Fintech and Digital Space on a mission to scale PowerAPI partnerships globally. 

About PowerAPI

PowerAPI empowers corporates, service & product integrators, agencies and the public sector with white label plug and play tools to facilitate digitalization, boost their product offering, answer customer needs, and a quick go-to-market. PowerAPI’s OpenAPI and SDK’s facilitates integration, and our partner success team ensures you have top class support. SMB’s use PowerAPI as an all-in-one operational software to manage their entire tech stack, automate operations, simplify their admin, grow their online revenues, and accelerate new business opportunities.

Looking for talent or your next opportunity?
Sign up below to find out when our new job platform launches.

Sign In

Register

Reset Password

Please enter your username or email address, you will receive a link to create a new password via email.