On June 9, food innovators from around the globe came together to explore the opportunities and challenges around Food Systems 4.0. SFNV is now inviting members to submit collaborative project proposals to spearhead purpose-driven innovation in the smart food era.

Food system digitalization

SFNV Impact Platforms are how members come together, inspire and learn from each other, then collaborate to unleash purpose-driven innovations that solve the burning issues we face today. On June 9, we held an online event for everyone in the food innovation ecosystem in Switzerland and beyond to discuss the opportunities, challenges, and real-world examples in Food Systems 4.0.

We had four excellent speakers onboard, with attendees from countries including the UK, Turkey, India and Brazil. The overarching message was that the food industry needs to transform to feed a growing global population in a time of climate change and economic upheaval. However, we have the tech and the knowledge to make it possible.

Watch the replay below or read on to find out more about this enlightening and inspiring event.

Monitor Deloitte: Winners coordinate vertically throughout the value chain

Our first speaker was Ben Ninio from Monitor Deloitte. Ben started by laying out the challenge in stark terms. There will be 10 billion people in the world by 2050. How will we provide them with healthy, nutritious food with 33% less arable land and a polarized economy? But despite this context, Ben sees light at the end of the tunnel.

‘Agriculture, specifically, is the biggest opportunity for carbon sequestration at the lowest marginal cost of abatement that we see across any industry. So it’s really up to us.’
– Ben Ninio, Digital and ESG Transformation Managing Director, Monitor Deloitte

When Ben speaks to clients, it’s clear that the companies that will win in the smart food era aren’t the ones with the best branding or best data capabilities. Instead, the winners will be the ones who can coordinate vertically up and down the value chain and engage with non-traditional partners. Digital and data can make it happen, but it will take more. We need to open our minds and be more flexible about how we work together to execute.

Scantrust: QR codes help gain insight into the supply chain

After Ben gave us the big picture, Ricardo Garcia from Scantrust took us to a small, focused part of the supply chain ecosystem. Scantrust uses QR code technology to provide supply chain insights for stakeholders and consumers alike. For example, Scantrust created a QR code for Melitta coffee that shows the consumer exactly which farm their coffee beans come from.

‘Each product has a unique QR code. It gives each product a fully traceable supply chain to demonstrate to their end-users where exactly it comes from, down to the name of the farmer.’
– Ricardo Garcia, Director of Sales and Partnerships DACH, Scantrust

Scantrust’s QR codes can also help fight the scourge of counterfeiting and build brand engagement with the consumer. For example, Baia wine drinkers love to see the story of how their wine was made and came to be at their table. Scantrust makes it possible. From a climate change standpoint, QR codes allow consumers to see how much CO2 was used in the production process.

Givaudan: Smart people and smart technologies enabled with digital solutions

Our next speaker was Gilles Halotel from Givaudan, a global leader in creating flavors and game-changing innovations in the food and beverage industry. Gilles spoke about the need to move forward into the smart food era and the tech that enables us to do it.

‘We all know how the world is changing fast, faster than ever. We are all impacted by market trends. We also need to be ready for the unexpected’
– Gilles Halotel, Global Head Procurement Innovation, Givaudan

The good news is that solving global problems is a business challenge with a business need, so business will find solutions to make it happen. However, we need to keep in mind why we do what we do and grasp the opportunity to make the world better.

nutriMenu.ch: Measurement is the key to impact

The final speaker was Maryam Yepes from nutriMenu.ch. Nutrimenu is a digital monitoring tool that delivers traceability and transparency in nutritional quality and environmental impact of meals served in collective restaurants, such as school cafeterias. Maryam explained how the nutriMenu and ecoMenu apps help cooks make better nutritional and sustainability choices while giving consumers more insight into what they eat.

‘It was really surprising from the get-go to see how easy it was to help chefs transform their practices. We realized it was simply because they didn’t know they had too much salt in their food. When they got the information, they put in place the measures needed to improve.’
– Maryam Yepes, Founder, nutriMenu.ch

Of course, Maryam faces challenges. Some organizations don’t consider measuring and monitoring nutrition and environmental impact a priority, while others are simply hesitant to adopt new tech. But nutriMenu.ch shows that when you measure something, you can manage it – and make an impact.

Challenges and solutions

The final part of the event was a Q&A where our audience could put questions to our speakers. Replying to a question about how organizations respond to change, Ben told us that change is happening, but not fast enough. Cultural and operating models are ingrained in organizations. In many cases, the people are receptive, but the structures are not.

Many people in the audience wanted to know how Ricardo actually gets his QR codes onto bottles of wine or boxes of coffee. The answer is that it depends. Each project is different and requires a lot of scoping work before you can go live. However, Ricardo revealed that they’re often applied as an extra label to the product. Some plants will have a small inkjet printer somewhere along the line to print the QR code, which can then be added to the product.

Over to you: A call for projects

At SFNV, we believe that we can only succeed in the smart food era if we work together. So, we invite Swiss Food & Nutrition Valley members to submit collaborative project proposals that can shape Food Systems 4.0. Once we receive your proposal, we’ll get in touch and see how we can work with you to get your idea off the ground, driving purpose-driven innovation in this space.

Not a SFNV member? Follow us on Linkedin or sign up for our newsletter to receive updates on our Impact Platform projects and opportunities to get involved.

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This week, as part of our Impact Platform on sustainable proteins, we brought together three expert speakers to take a closer look at the topic of cultured meat. Watch the replay or check out our 60-second takeaways below. 

New solutions to our protein problem

We’ve come a long way since the first cultivated meat burger was revealed back in 2013. As growing numbers of consumers strive to take action on climate change, millions of meat eaters are looking for new solutions to enjoy ethically and environmentally-sound burgers and bacon that genuinely look, smell and taste like the real deal. Today the cultured meat industry encompasses over 60 companies and is backed by $450M+ of investment.

But the jury is still out on what the future holds. Advocates see the huge market potential of products that are nutritionally identical to their conventional cousins yet far less resource-heavy to produce. While others stress that there are regulatory hurdles still to be jumped and bringing products to market at commercially viable prices remains a significant challenge.

The experts

We invited three experts – Roman Laus from Mewery, Christine Schäfer from GDI Gottlieb Duttweiler Instititute and Yannick Gächter from the Cultured Food Innovation Hub – to share their insights and predictions and set out the opportunities for Swiss companies to get involved in this field. Watch the full reply or scroll down to read our 60-second takeaways.

Our 60-second takeaways

Yannick Gächter, Cultured Food Innovation Hub

• Cultured food will make a key contribution to a more sustainable future of food but collaboration is needed to bring products to market quickly.
• We need everyone – from the food to the energy ecosystem – to work together to make this happen.
• The Cultured Food Innovation Hub will be operational in the first quarter of 2023.
• It will offer startups facilities and expertise to scale up their businesses and go to market.
• Contact the team to find out more.

Roman Laus, Mewery

• Eating slaughtered animals will become as obsolete as it is to smoke cigarettes in a restaurant today.
• Mewery is developing a solution that will allow the next generation to eat slaughter-free, juicy and healthy cultivated meat – pork made from microalgae.
• Critics often state that cultivated meat is not “natural”. But anyone who knows how industrial farming works will know that it is also far from natural, damaging to our environment and harms animals.
• Cultivated meat looks, tastes and cooks the same as conventical meat but is more efficient and sustainable.
• Mewery plans to launch their first products on the market in 2026.
• Check out their website to find out more.

Christine Schäfer, GDI Gottlieb Duttweiler Institute

• Restaurants and fast food chains will play a key role in driving consumer acceptance of cultured meat.
• Supermarkets also need to start emphasizing the similarities between plant-based, conventional meat and cultivated meat rather than the differences and move towards “protein” shelves.
• This will make it easier for consumers to test out new options and see how products can fit into their lives.
• This upcoming GDI event will be taking a deeper look at the topic of fermentation. SFNV members can benefit from a 25% discount on tickets using the code “SFNV”.

Latest News

Last Friday, 100+ attendees from 12 countries came together at a roundtable event to mark the launch of the Valley’s Impact Platform on sustainable protein. SFNV is now inviting members to submit projects to drive forward innovation in this space.

Innovating for impact on sustainable protein
SFNV Impact Platforms are all about collaborating to unleash purpose driven innovation around some of the world’s most burning food and nutrition issues. Last Friday, we held a roundtable event to bring together the Swiss and global food innovation ecosystem to discuss the latest challenges, trends and opportunities in sustainable protein.

We were thrilled to be joined by three leading speakers and 100+ attendees from over 15 countries – from France, Spain and the UK to Indonesia and Brazil. We heard that even though there’s a huge amount going on in this space already, collaboration is needed to translate existing knowledge and the latest technologies into new market opportunities. Watch the replay below or read on to find out more about what was covered in the session.

Planted: Scaling plant-based meat through science and collaboration
The first of our keynote speakers, Lukas Böni from Planted, set out how his company – producing delicious meat from alternative proteins – has scaled rapidly since setting up in 2019. After securing CHF 43 million in funding and growing to a team of 172, Planted now sells in six countries across Europe in 4200 retail locations.

“Scaling is always at the core of what we do. It’s in our DNA. We want to make something that tastes amazing, then figure out how to scale it and bring down the price so it has impact”
– Lukas Böni, Co-founder, Planted

As team lead for science, Lukas explained how they use bio-inspired technology to create large cuts of meat in many different shapes and sizes. While giving attendees a sneak peek at the prototypes of their next generation products, Lukas explained that everything they do is focused on scaling and bringing down their prices to broaden their products’ accessibility. Finally, he touched on the role of the Swiss Protein Association, co-founded by Planted and three other leading Swiss food actors, to create a positive political framework to drive alternative protein innovation in Switzerland.

Bühler: Insects shaping the future of feed and food
Mariana Nieto de León from Bühler Group was then invited to share her insights into the opportunities in the insect protein market. She highlighted the challenge of feeding a growing population and stressed that dietary shifts will not happen overnight. Solutions will have to look at reducing the environmental impact of livestock, while simultaneously developing great tasting meat and dairy alternatives.

“We’re not all going to become vegan. We need both more sustainable food production when we produce meat, and at the same time we need to create great tasting meat and dairy alternatives.”
– Mariana Nieto de Leon, Product Manager, Bühler Group

Insect protein production may have a significant role to play here. Mariana explained how insect farming can add value back into the food value chain by transforming side streams that would otherwise be wasted into food ingredients for animal feedstock, human consumption or fertilizer for crop production. Bühler initially forecasts growth in pet food, aquaculture and chicken feed, but predicts that consumers will also gradually begin to accept more insect-based food.

Big Idea Ventures: Investing in emerging innovations
Having invested in 80 companies in the alternative protein space – and evaluated around 5000 – Andrew Ive from Big Idea Ventures shared his overview of the emerging trends and opportunities on a global level.

Walking us through the three categories that make up the focus of his New Protein Fund, he noted that it’s not just about “center-of-plate” products and ingredients. It’s also about the ecosystem drivers – like technology and distribution – and the materials and processes involved in creating the end products.

“It’s the scientists, engineers and entrepreneurs that will help us find solutions. They have the vision, capability and can bring the pieces together, in collaboration with corporates and other ecosystem actors”
– Andrew Ive, Founder and Managing Partner, Big Idea Ventures

In relation to plant-based solutions, a host of new ingredients – like lupin, mycelium and RuBisco – are coming to the fore, along with novel technologies, like tissue engineering and shear cell technology. When it comes to fermentation, Andrew highlighted the role of bio-identical protein, upcycling waste streams and companies creating protein out of CO₂. In relation to cell-based technology, Andrew called out the elimination of fetal bovine serum as a key development that could lead to huge cost reductions in this area.

Novel foods, NOVA classifications and insects on our dinner plates
The final part of the session was dedicated to discussion with attendees. In response to a question about novel food applications, Lukas revealed that Planted takes a hedged approach that allows them to have impact and scale as fast as possible. He also sees redefining the perception of processed food as a key part of his role. Many of the foods we eat every day are processed – like bread and cheese – and discussions with consumers often reveal that their main concerns are around additives.

Finally, our experts gave their perspectives on the potential of insects for human consumption. Andrew explained that innovation tends to come in waves with one market leader driving change and encouraging others to become active in this space. His discussions around this topic indicated that that US and European consumers tend to try insect-based food as a novelty, but won’t tend to integrate it into their diet. He therefore sees the biggest potential in Asia and Africa, where insects are already an accepted part of the existing food culture.

Over to you: A call for projects
As the recent IPCC report showed, sustainable protein will play a critical role in adapting to climate change and the window of opportunity to secure a liveable and sustainable future is rapidly closing. This event highlighted that there’s a huge range of technical developments opening up new possibilities in the field. At the same time, scaling and achieving price parity remain key sticking points.

SFNV believes that the future of food cannot be created in silos. That’s why we’re inviting Swiss Food & Nutrition Valley members to submit project proposals on this topic by April 15. The collaborative work will then kick off in a SFNV Garage Session in May, where we will work alongside members to co-create and drive purposeful innovations in this space.

Not a SFNV member? Follow us on Linkedin or sign up for our newsletter to receive updates on our Impact Platform projects and opportunities to get involved.

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