Today, European consumers want to know: “Where exactly does my food come from – and is it sustainable?” Rightfully, they are increasingly interested in the origins of their foods, and if that origin is sustainable to ensure there is enough for everyone who wants it for the long-term.

Beyond nutrient density and profile, consumers are keen on supporting their local food economy, which enriches their communities and regions. According to market research from FMCG Gurus “Sustainability Survey Europe,” 59% of European consumers sought out more local foods and beverages to lead a more environmentally friendly lifestyle.

In France, for example, 20% of consumers say they are more interested in seeing ingredient sourcing information on packaging, according to FMCG Gurus’ “Covid-19 – Understanding Consume One Year On.” ADM, the protein nutrition solutions pioneer, ensures that its soy ingredient portfolio is sourced throughout Europe.

“With our European-grown soy protein concentrate, there’s a great opportunity to leverage a sustainable, quality plant-based alternative protein in your products,” comments Juan Benitez Garcia, President Global Savory. “Our locally sourced and processed soy protein concentrate can easily help you achieve your transparency and sustainability goals.”

Because millions of Europeans are both new to and maintaining plant-based diets, responsible sourcing is critical. ADM procures agricultural commodities throughout Europe (and the globe) and understands how its vast supply chain has a direct impact on the land use and biodiversity of those regions, as well as the lives of individuals living and working there. “ADM has been diligent and purposeful in investing and expanding our processing footprint globally, to drive availability and bring locally sourced plant proteins across regions to ensure reliable, safe and traceable sourcing to meet the rise in demand,” Mr Garcia explains.

To prove its commitment to supporting locally sourced crop materials to European food manufacturers, ADM is a founding member of Fields of Europe to ensure product is European and locally certified. Fields of Europe is a framework for verifying European origin, sustainability and non-GMO origin of arable crops and food products throughout the supply chain. As a co-founder of Fields of Europe, ADM aimed to satisfy the clear need for one framework to define food ingredients from European origin and their attributes for the entire market to simultaneously create a level playing field and improve sustainable agricultural production on a large scale.

“ADM is well positioned to promote sustainable market growth globally, to meet this important shift in consumer lifestyles and plant nutrition-focused future,” concludes Mr Garcia.

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Highlights of the event that marked the entry of Agropôle Switzerland into the Vaudois technopoles on September 9, 2021 🌱

Under the aegis of Innovaud, the Agropôle center of expertise for the sustainable food of tomorrow has entered the official list of Vaud technopoles last June, inline with the development of its new infrastructure.

More information: 

Learn more about the Agropôle: www.agropole.ch

Learn more about Innovaud: www.innovaud.ch

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Three companies Givaudan, Bühler and Migros have formed a new entity, The Cultured Food Innovation Hub, in Kemptthal near Zurich, to accelerate the development and market penetration of cellular agriculture products.

There are many arguments supporting the mass suitability of cultured meat: meat without slaughter or factory farming, a significantly better climate balance, no use of antibiotics, and ensured food security. The Cultured Food Innovation Hub will start operations next year.

The Cultured Food Innovation Hub will be a self-sustained, standalone company wholly owned by Givaudan, Bühler and Migros, located in The Valley in Kemptthal, a hotbed of innovation and technology just outside of Zurich. The new entity will provide facilities and knowledge to accelerate other companies on their cultured meat, cultured fish and seafood, and precision fermentation journeys. The Cultured Food Innovation Hub will be equipped with a product development lab as well as cell culture and bio fermentation capabilities to help start-ups develop and go to market with the right product. 

The significant increase in demand in recent years for plant-based foods all around the world has shown consumers’ broad concern for the environment, as well as their expectation of producers for healthful foods that are ethical and sustainable. In a world facing great challenges from climate change, combined with a population expected to exceed 10 billion people by 2050, the need for sustainable food cultivation and sourcing is critical.

Cellular agriculture for cultured meat provides the means for the farming of animal products without raising animals. Animal cells are used as a starting point, and then technologies such as fermentation are employed for the cultivation of meat products. The result is meat that is identical in structure and in taste to its animal counterpart with vastly reduced environmental impact and no mass farming or slaughter.

“Cellular agriculture offers a solution in several areas from reducing land use and water, to animal welfare, to the safety and quality of the food chain. The three partners in this new venture are each committed to sustainability as individual companies; the combined effort enables the journey to a more sustainable food system,” says Ian Roberts, Chief Technology Officer at Bühler.

Fabio Campanile, Givaudan’s Global Head of Science and Technology, Taste & Wellbeing, says: “Bühler contributes with industry leading solutions that are used in the scale-up and production of thousands of food products around the world; Givaudan brings in centuries of experience and knowledge in every aspect of taste, including all kinds of meat alternatives, and deep expertise in biotechnology, to product development; Migros is known for its competence in customer interaction and market cultivation. The combination of the three partners is remarkable.”

“This truly unique partnership has the potential to be ground-breaking and to have an incredible, positive impact on the world,” says Matthew Robin, Managing Director Elsa-Mifroma at Migros-Industrie: “Consumers are beginning to understand the idea of cellular agriculture and the benefits it can provide; the market is poised for exceptional growth. When you put it all together it’s a winning combination for the planet.”

The Cultured Food Innovation Hub will go live in 2022. 

For more informations:

Jeff Peppet, Communications Director, Givaudan Taste & Wellbeing
Givaudan Flavors Corp., Cincinnati OH-45216, United States
Phone : +1 513 948 5655
Mobile: +1 513 293 3740
E-mail: Jeff.Peppet@givaudan.com

Roland Pfister, Head of Communications Migros-Industrie
Migros-Genossenschafts-Bund, 8031 Zurich, Switzerland
Phone: +41 58 570 38 38
E-mail: media@mgb.ch

Burkhard Böndel, Head of Corporate Communications 
Bühler AG, 9240 Uzwil, Switzerland
Phone: +41 71 955 33 99
Mobile: +41 79 515 91 57 
E-mail: burkhard.boendel@buhlergroup.com 
Media team: media.relations@buhlergroup.com

About Givaudan
Givaudan is a global leading company in taste and wellbeing, and fragrance and beauty. With its heritage stretching back over 250 years, the Company has a long history of innovating scents and tastes. From a favorite drink to your daily meal, from prestige perfumes to cosmetics and laundry care, its creations inspire emotions and delight millions of consumers the world over. The Company is committed to driving purpose-led, long-term growth while leading the way to improve happiness and health for people and nature. In the fiscal year 2020, the Company employed almost 16,000 people worldwide and achieved sales of CHF 6.3 billion and a free cash flow of 12.8% of sales. Let’s imagine together on

www.givaudan.com.

About Givaudan Taste & Wellbeing
Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game-changing innovations in food and beverage. Let’s imagine together the future of food.

Learn more at www.givaudan.com/taste-wellbeing

About the Migros Group
With annual sales of CHF 28.7 billion in 2019, the Migros Group is both the largest retail company in Switzerland and with over 106,000 employees the largest private employer as well. The owners of Migros are its more than two million cooperative members, organized into ten regional cooperatives. These members run the Migros Group’s core business, its retail sales. Over 50 percent of the products offered in the Migros stores are own brands, a large number of which are manufactured by its own industrial group. The Migros Group also owns other commercial enterprises such as the Denner discount chain or the online store Digitec Galaxus, as well as the travel company Hotelplan and Migros Bank.

Migros was founded in 1925 by Gottlieb Duttweiler. The founder himself attached great importance to sustainable value creation, with ethical considerations and the assumption of social responsibilities playing a major role in his business philosophy. For example, one of the stipulations in his philosophy was that a fixed percentage of the Migros cooperatives’ annual revenues should be used for cultural and social activities. And with CHF 118 million contributed each year, Migros is the largest private promoter of cultural activities in Switzerland. 

www.migros.ch

About Bühler
Bühler is driven by its purpose of creating innovations for a better world, balancing the needs of economy, humanity, and nature. As a relevant solution partner for the food and mobility industries, Bühler is committed to reduce energy, waste, and water in its customers’ value chains by 50% by 2025. Billions of people come into contact with Bühler technologies as they cover their basic needs for food and mobility every day. Two billion people each day enjoy foods produced on Bühler equipment; and one billion people travel in vehicles manufactured using parts produced with Bühler technology. Countless people wear eyeglasses, use smart phones, and read newspapers and magazines – all of which depend on Bühler process technologies and solutions. Having this global relevance, Bühler is in a unique position to turn today’s global challenges into sustainable business. Bühler contributes to safely feeding the world and is doing its part to protect the climate, producing solutions that make cars, buildings, and machinery more energy efficient.

Bühler invests up to 5% of turnover into research and development. In 2020, some 12,500 employees generated a turnover of CHF 2.7 billion. As a Swiss family-owned company, Bühler is active in 140 countries around the world and operates a global network of 100 service stations, 33 manufacturing sites, and application and training centers in 24 locations.

www.buhlergroup.com

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