Luya Foods launches its first products in over 130 Coop outlets

Luya Foods launches its first products in over 130 Coop outlets

Back in 2021, a foodie, a food scientist and a chef led a successful crowdfunding campaign – and Luya was born. The Swiss startup transforms Okara – or soy pulp – into juicy plant-based alternatives. As of May 30 their products are available in over 130 Coop outlets across Switzerland. 

Meeting growing demand

More than one million Swiss consumers already skip meat completely or partially, once or twice a week. They care about their health and the environment – but they’re not willing to compromise on taste. Luya’s products are designed with these consumers – alongside growing numbers of vegetarians and vegans – in mind.

Made from chickpeas and okara, their organic chunks, nuggets and burger patties aim to offer a juicy alternative to meat and poultry. Two flavours of the chunks – Garden Herbs, and BBQ – are now available in over 130 Coop outlets and Coop’s online store. The two varieties and a Nature version will also soon be available in Luya’s own webshop.

Luya food team photo
The story so far

Back in 2021, Flavio Hagenbuch, Mike Whyte and Tobi Kistler launched a crowdfunding campaign. They’d successfully created a new generation of alternative protein using their proprietary mycelium fermentation platform at the Bern University of Applied Sciences and their early products were already being enjoyed in local restaurants.

After securing CHF 56,000 through crowdfunding to build a larger fermentation chamber and create their brand identity in July, the team went on to close a successful seed funding round led by Redalpine Venture Partners in November. In March this year, they won CHF 150,000 in Venture Kick funds to scale up production and further develop their solid-state fermentation technology.

Luya food packaging
Achieving impact through local and circular production

Luya’s key ingredient Okara is a by-product from tofu and soymilk production that is still not very well known outside Asia. Globally around 14 million tons of Okara end up in biogas production or as animal feed every year, despite its high nutritional value and fiber content. Luya rescues organic Okara produced by Swiss tofu producers from Swiss and Italian organic soy beans. Then Luya uses traditional fermentation process to transform it into their final product.

Their raw material sourcing strategy ensures short transport routes and reduces significantly less land. The team also takes reducing their Co2 footprint seriously and have recently received the maximum 3-star rating from Eaternity in all four sustainability categories (CO2 emissions, animal welfare, water consumption and rainforest protection).

Find out more on the Luya Foods website.

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How iSense is mapping taste just like Google mapped the Earth

How iSense is mapping taste just like Google mapped the Earth

Up until now, flavors have been functional black boxes. But Mathieu Asté, Founder and CEO of iSense, is eager to disrupt this 120-year old, $14 billion industry. His solution standardizes flavor taste measurement to enable comparison and provides a software (SaaS) to accelerate flavor selection, matching, creation and sourcing.

Hello. Tell us a bit about yourself.

My entrepreneurial journey began at the age of 16, building windsurf boards. At age 22, I backpacked through West Africa looking for the ideal spot to start a fish farm, another passion of mine. Two years later I traveled to Colombia, near Cali, where I learned about cassava flour processing — a topic I dived into for my master thesis.

After graduating, I worked for two great US companies, first at Ingredion and then at IFF (International Flavors & Fragrances Inc.) where I discovered Sensory Sciences and Consumer Insights.

Creating a startup had always been in the back of my mind. But you need a strong idea — and they don’t come easy or often! While hanging out with friends one day, we were chatting about how flavors are like these functional black boxes. Then and there we realized that the world needed a better way to define flavors.

Can you pitch iSense in a single sentence?

iSense is the first flavor tech company that defines flavors in the same way that Pantone defined color, and provides software to make it easier to choose, match, create, and trade flavors.

What gets you out of bed in the morning?

The extraordinary people I meet along the way who share the vision of mapping taste to redefine the flavor industry.

This week I met the CEO of a French tech sensor company, and we explored how to translate chemical signatures into taste representations. The week before it was the chairman of a Swiss flavor house, talking about digital customer engagement. 

What does a typical day at work look like for you?

It typically starts with a few calls about key topics and continues with planned meetings to monitor the progress of our operational roadmap. Then it’s all about customers and investors. The best part is when we can meet as a team – employees, consultants, industrial partners and IT developers.

What were your key achievements in 2021?

We released the first open-source taste language to describe chicken flavors. Imagine a color palette with different shades of blue to help you select the right color. It’s exactly the same with flavor. The iSense Chicken Toolkit helps marketing and product developers to define and select the right chicken flavor.

We also developed a software to match any flavor in a matter of seconds. The first proof of concept with a large beverage manufacturer was successful, and we’re now developing the technology further to support flavor creation.

I genuinely believe that digital customer engagement will change the flavor industry. So we launched a distributor engagement portal for flavor houses. It works as a SaaS, so it’s accessible to every company with a license.

What projects are you and your team working on this year?

This year is all about commercializing our tools and services, and preparing to launch our tech-driven flavor marketplace next year. That includes building preference maps to guide flavor choice, and launching a flavor briefing and creation portal.

Tell us about how you work with others in the ecosystem to innovate.

As a small company, we collaborate with experts, service providers and involve customers early on in our taste language creation and portal development. It starts with sharing our vision: disrupting how we source flavors with tech. It’s about offering flavor selection, matching, and creation within minutes instead of weeks, and making flavor trade easy, quick, and affordable. From there, we co-create a strategic roadmap and set objectives for each phase.

How do you support the Swiss ecosystem beyond your core business offer?

We initially reached out to large flavor houses and F&B manufacturers in Switzerland, looking to collaborate and gain visibility. Then we created proof of concepts and built strong commercial relationships. Now we’re at a point of maturity where we can start to give back and help the ecosystem with taste mapping, flavor guidance and flavor sourcing.

iSense team photo
How can the SFNV community help you achieve your goals?

SFNV represents iSense and the startup ecosystem at events when we don’t have the time or funds to attend ourselves.

The global startup and investment scene is also very focused on solutions that help save our planet, like plant-based alternatives, fermentation, and cultured meat. Being part of a well-known network and community that represents these different streams of innovation is important to us.

SFNV also allows us to meet with very busy people! They can bring Stephan Palzer, Fabio Campanile, Martin Vetterli and Calvin Grieder together in a single meeting. This happened at a meeting in Zurich recently, and we were thrilled to be there.

SFNV will soon be launching its third Impact Platform on Food Systems 4.0. What’s your perspective on the role of digitalization in shaping the future of food? 

Digitalization of flavor taste lies at the heart of iSense. Taste and flavors create emotions. But what if we could map taste like Google mapped the Earth?

With agility and affordability in mind, startups like AI Palette are already identifying food and beverage trends using IoT and AI. They accelerate the development of concepts and prototypes. 

While the nutritional and regulatory aspects of food and ingredients can be put into models, taste remains artistry 99% of the time. There is a big opportunity here to change how food products are built, and make the day-to-day lives of marketing and procurement professionals and food developers easier.

We’re looking forward to the launch event and connecting with other Valley members to discuss the innovations in this space.  

Tell us something we don’t know about your company.

The idea of iSense was born on the border of the Hudson River, Hoboken, in 2016, and we drafted our first business model in Shanghai.

Connect with Mathieu on LinkedIn or visit the iSense website to find out more. more.

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Firmenich and DSM join forces to accelerate taste and nutrition innovation

Firmenich and DSM join forces to accelerate taste and nutrition innovation

SFNV member Firmenich and DSM will merge, leveraging their respective world-class science and complementary capabilities in taste, texture and nutrition. The merger would allow the new company to anticipate evolving consumer needs and boost innovation in high-growth and resilient segments.

Accelerating innovation

SFNV member, Firmenich and DSM announced yesterday that they have entered into a business combination agreement. The merger brings together Firmenich’s leading Perfumery and Taste businesses, its world-class science platforms and associated co-creation capabilities with DSM’s renowned Health and Nutrition portfolio and scientific expertise. The new company, DSM-Firmenich, will have dual headquarters in Switzerland (Kaiseraugst) and the Netherlands (Maastricht). 

DSM-Firmenich anticipates that the merger would allow them to better address the needs of today’s conscious consumers, who prioritize sustainability, health and well-being, and generate new growth opportunities for customers.

The new global-scale company would accelerate innovation in the food and beverage industry, by combining DSM’s Food & Beverage and Firmenich’s Taste & Beyond businesses. Firmenich’s world-leading global Perfumery and Ingredients business would expand further into Beauty through the addition of DSM’s Personal Care & Aroma business. These new combined businesses would be joined by DSM’s high-performing Health, Nutrition & Care and Animal Nutrition & Health businesses.

A global-scale partner

DSM’s Food & Beverage and Firmenich’s Taste & Beyond, with combined revenues of €2.7bn, would form a global-scale partner to the food and beverage industry with extensive capabilities in taste, nutrition and functionality. The new business would play a key role in diet transformation by creating healthier, great-tasting, accessible food and beverages with more natural and sustainable ingredients. This will include a focus on innovation in natural and clean label products, in plant-based foods, and in supporting an excellent taste experience whilst enhancing food’s nutritional profile, through vitamins, probiotics, and lipids and reduced sugar and salt. 

Animal Nutrition & Health, with revenues of €3.3bn, would continue to focus on specialty science- and technology-driven solutions to the ever-increasing demand for protein such as meat, eggs, fish and dairy, while also alleviating the pressure on the planet’s finite natural resources. 

The combined company’s global footprint would provide customers with access to an extensive network of R&D, creation and application capabilities, informed by local consumer preferences, across regional and local hubs around the world. Opportunities from new pioneering and complementary digitally-powered business models would also build upon the 125+ year heritages of each company in purpose-led scientific discovery and innovation.

Find out more about the merger here.

About Firmenich

Firmenich is the world’s largest privately-owned fragrance and taste company and has been family-owned for 127 years. The Swiss company specializes in perfumes, flavors, and ingredients and is renowned for its world-class research as well as leadership in sustainability.

About DSM

DSM has transformed during its 150+ year history into today’s health, nutrition & bioscience global leader. The Dutch-Swiss company specializes in nutritional ingredients for food and feed with proven world-leading bioscience capabilities and an international network of high-quality manufacturing sites that underpin a business model of global products, local solutions and personalization and precision.

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Bühler opens Insect Technology Center to support customers in the feed and food industries

Bühler opens Insect Technology Center to support customers in the feed and food industries

SFNV member, Bühler Group, has officially opened its world-class Insect Technology Center (ITC). The facility combines Bühler’s expertise with cutting-edge infrastructure to drive the development of the insect industry.

Accelerating insect plant projects

The Insect Technology Center (ITC) is designed to accelerate large-scale insect plant initiatives. The new test facility will allow Bühler’s customers to demonstrate technological feasibility before investing in their own pilot plants. The team believes that seeing industrial insect technology in action will make it more tangible to customers who are interested in becoming active in this space. 

At the heart of the Center there are two insect growth chambers that mimic industrial production conditions. These chambers have a sophisticated climate control system and are equipped with numerous sensors. The data collected is used to optimize growth conditions to maximize production efficiency. The infrastructure can also be sent to any location, making it accessible to customers worldwide.

The facilities are currently designed to help insect companies, startups and food and feed companies to evaluate the feasibility of producing black soldier flies and mealworms as a sustainable protein source. They can also be used to conduct larvae growth trials with various feedstock, develop product samples, evaluate breed solutions, and run training sessions.

The ITC was funded by Switzerland’s Federal Office for the Environment (FOEN), in recognition of its contribution to a more sustainable food system.

The opening of the Insect Technology Center is a major milestone in our journey. Over the last few years, we have gained expertise and maturity to serve different customers in the insect industry with the most suitable and reliable solutions. With our new facility, we extend our services and can even better support our customers in installing an industrial insect plant,” says Andreas Baumann, Head of Market Segment Insect Technology at Bühler. 

Contributing to a circular economy

The work of the Center will make a significant contribution to Bühler’s sustainability targets around mitigating climate change and the creation of more sustainable food systems. In addition to insects being a healthy and sustainable source of protein for food and feed, their frass can be used as a fertilizer, contributing to a circular economy model of production.

The insect feed protein market is expected to reach half a million metric tons in 2030, with the pet food sector and aquaculture sectors projected to make up 30% and 40% of the total insect protein volumes respectively.

We are devoted to supporting the industry in reaching its full potential. Over the last years we have gained maturity and built the skills for helping the industry to further develop. With proven technologies in our portfolio, we are ready to enable our customers in bringing insect-based products to the market,” explains Andreas Baumann. 

Visit the Insect Technology Center at part of Bühler Networking Days 2022. 

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Planted doubles production volume to fuel their European expansion

Planted doubles production volume to fuel their European expansion

SFNV member Planted has invested to double its production capacity at its site in Kemptthal to meet growing international demand for its products. The Swiss scaleup now sells 4 meat alternative products in different varieties in 6 European markets.

Boosting capacity to meet market demand

Planted has been producing meat from alternative proteins at their site in Kemptthal since 2020. But in the last two years consumer appetite for environmentally-friendly food has grown rapidly.

This week, they announced that they’ve extended their facility to include a new production line with a double wave extruder. This will enable the team to boost product output and power a new high-performance packaging line.

By investing in the expansion and modernization of the Kemptthal production site, we’re able to increase the capacity of the plant from 500kg per hour to over 1 tonne per hour. This will help us scale to meet growing market demand,” says Lukas Böni, Co-founder and member of the Executive Board of Planted. “We’re proud to be one of the few manufacturers of plant-based meat that take responsibility for all steps in the production process. Our science and development department, top Michelin star chefs, production and even a restaurant are located right here in Kemptthal. Our production facility is located in a glass house. It is the first transparent meat production facility open to the public” Böni explains.

International expansion

Over the last few years, Planted has successfully developed its presence across the European market. After launching in Germany with retailer Edeka in 2020, the team announced a partnership with Deutsche Bahn in March this year. Planted also broke into the UK market in February, leading with a Veganually campaign that encouraged consumers to continue eating plant-based throughout the year. Its products are now available at restaurants and retailers across Switzerland, Germany, Austria, France, Italy and the UK, as well as via its Europewide online shop.

Building on its original planted.chicken product range made of pea protein, the company now offers planted.™pulled, planted.™kebab and planted.™schnitzel, some using protein sources such as oats and sunflowers.

Planted remains convinced that biostructured proteins will outperform animal meat in the near future in terms of taste, sustainability, health, efficiency and price and more office buildings and research laboratories are already in the works at the Kemptthal site.

Find out more on the Planted website.

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How PowerAPI is making life easier for thousands of European restaurants and F&B companies

How PowerAPI is making life easier for thousands of European restaurants and F&B companies

Valley member PowerAPI lets F&B businesses manage their entire tech stack from a single OS and platform through a Unified API. After closing a $2 million seed funding round last year, the team has just been nominated for the TOP 100 Swiss Startup Awards.

Hello. Tell us a bit about yourself.

My name’s Verónica Stacey and I’m the CMO at PowerAPI. I’m very passionate about all things hospitality. I joined PowerAPI two years ago now and I’ve seen the team grow from under 10 employees to over 20 today. I develop, manage and oversee all our marketing activities.

Can you pitch Foodetective in just 20 seconds?

Many F&B businesses use 12+ softwares to manage their day to day business activities – from delivery and stock management to HR, marketing and finance. But this means that data is often fragmented across these systems. PowerAPI powers restaurants’ digital transformation through a Unified API and enables them to bring together all the data they need on a single platform.

What gets you out of bed in the morning?

Personally, I love opening the window and letting the sun in..! But in all seriousness: our mission. We want to make restaurant owners’ and managers’ lives easier. As a startup we have to get up every morning and continually figure out the best way to do this.

Most of our team members have a background in hospitality, but we all consider ourselves epicureans. We’re all very passionate about building a technology that helps restaurant owners to work smarter, so that they can focus on what matters most: creating great food and an outstanding customer experience.

What does a typical day at work look like for you?

Every single day is different. We have offices in Geneva and Paris, but I work remotely from Spain. So most days will usually include at least a few calls. This might be reviewing our strategy with the executive team or chatting through ideas for business development with colleagues. In the afternoon I usually connect with the marketing and design team to oversee progress on priority projects for the month and take some time to tackle individual items on my to-do list.

What were your key achievements in 2021?

2021 was a very exciting year for us. In May, we closed a $2 million seed round. This allowed us to optimize our product and strengthen our universal API that enables our partners to integrate their solution into PowerAPI seamlessly. In September, we even bagged a place in TNW’s list of Europe’s hottest scaleups.

Throughout the year, we also started working with lots of great new partners, including Coca-Cola HBC and Nestlé Pro and successfully implemented over 65 integrations, working alongside many market leaders like Uber Eats and LightSpeed.

What projects are you and your team working on this year?

This year we’ll be focusing on opening our API and developing our intelligence feature. This will automate as many admin tasks as possible to save our clients time and money and maximize revenues and margins by using historical data and patterns. We hope that this feature will help us become the online smart manager of every business we serve. We’re also continuing to fundraise to accelerate our rollout. This year, we’ll be looking to raise $4 million.

Tell us about how you work with others in the ecosystem to innovate?

Given that we’re building a Unified API for the RestoTech industry, partnerships are at the heart of our work. All kinds of software solutions as well as wholesalers can integrate into our platform. We’ve recently started working with Reckitt. Opening up our API will make partnerships and integrations even easier. Our operating system spans the entire value chain from suppliers to end customers through integrations. So we can offer F&B businesses a holistic solution through partnerships.

How do you support the Swiss ecosystem beyond your core business offer?

We do quite a few things! We organize internships and training sessions with hospitality schools or the Global Food Venture program. We also partner with companies that don’t necessarily have a technology to integrate but provide services that contribute to the ecosystem such as Biohuile. We’re always happy to share our knowledge on what is happening in the industry.

logos of sustainable food partners
How can the SFNV community help you achieve your goals?

We’re always eager to connect with new partners. We work with a huge range of companies across the food ecosystem from wholesalers and delivery partners to companies offering food waste solutions. If you’d be interested in finding out more, please do reach out. 

SFNV will soon be launching its third Impact Platform on Food Systems 4.0. What’s your perspective on the role of digitalization in shaping the future of food? 

Today, digitalization is present from the ground or root, to suppliers, to software, to the end user. It’s clear that the entire supply chain is rapidly shifting from paper-based to digital solutions. I predict that the future of food will be based on data-driven insights – meaning less fragmentation and more more engaged and informed stakeholders. 

Tell us something we didn’t know about your company.

Our company has a B2C page: superapp which lists over 20,000 restaurants across Europe. Restaurants that have a profile on our software also have a consumer-facing page on our directory to boost their visibility through content and to showcase all their user-facing services. This page is automatically filled with information they’ve provided in the software, like their menu, opening hours and the delivery platforms they use and is enriched by our community of content creators who write reviews and guides.

Connect with Verónica on LinkedIn or visit the PowerAPI Business website to find out more.

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